Manager, Audience Analytics

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Audience Analytics Team, within the Analytics discipline, is built to strengthen our data-led products and services throughout the agency. It evolves and future-proofs the client’s audience-first, data-driven, and outcome-based approach across all media buys. The Audience Analytics Team works cross-functionally, connecting the agency’s proprietary people-based data to enable data-driven decisions throughout planning and activation, maximizing client business outcomes. The Manager, Audience Analytics, will act as a day-to-day point of contact on specific client teams, focusing on developing robust, data-informed solutions for the client in collaboration with Client Solutions, Comms Strategy, Comms Design, and Partnership teams. They will ensure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Manager, Audience Analytics, is an expert in leveraging the agency’s proprietary data and platforms and plays a pivotal role in accelerating the client’s audience-centric and data-driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering insights, and have an entrepreneurial mentality to bring and develop new ideas and solutions to the team. This person will work closely with the Director to help connect the client’s MarTech and AdTech solutions to provide consultancies across the paid, owned, and earned media ecosystem and develop the foundation for the client’s addressable media approach. The Manager, Audience Analytics, will also work closely with the Director to help evolve and modernize Mediabrands' audience-first approach and bring addressable, data-driven thinking to the forefront.

Responsibilities

Specific areas of responsibility include:

· Develop a deep understanding of client's industry, business objectives and strategy, media plans, and consumer journey as context for strategic audience recommendations

· Serve as a strategic partner in aligning on audience strategy with clients’ broader business goals and develop intelligently designed, efficient and effective approaches to support those objectives

· Support in custom audience creation based on multiple data sources including first party CRM data, third party data and syndicated survey data

· Oversee the use of multiple data sources within proprietary audience data platforms to create custom audiences for clients across multiple verticals

· Serve as project lead on audience focused, client-facing projects and support the Director

· Accountable for the quality of deliverables, including pertinent insights and actionable recommendations

Required Skills & Experience

• Intellectual curiosity and solid understanding in data and digital media ecosystem with the ability to see from the brand’s business lens
• Experience in building audience based and performance-based media plans using outcomes and KPIs to determine digital partner and channel splits
• Have a strong knowledge of digital marketing technologies, including DSP, DMP, Ad Server, Ad Verification, Site Analytics and audience syndication and measurement tools
• Hands on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance strongly preferred
• Proven experience in developing data-driven insights for clients
• Experience in managing and prioritizing projects and deliverables
• Excellent written, verbal communication and presentation skills including the ability to develop story-telling presentation decks
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills & Experience

• 4+ years’ experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)
• Understanding of media activation channels (programmatic, social, search, TV, OOH, etc.) and understand full funnel addressable activation best practices
• Proven success in collaborating across multiple teams, handling multiple high priority projects in a fast-paced setting
• Experience driving omnichannel strategies for clients

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. 

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Salary Range
$90,000—$110,000 USD