Manager, Audience Analytics

Position Summary

The Manager, Audience Analytics is a valuable team member supporting the development and execution of audience and account-based strategies for a major B2B client. Collaborating closely with senior team members, you will contribute to data-driven audience visions and help turn them into action. You will use data to find insights that inform audience segmentation and targeting, supporting the Director and Group Director in their strategic work.

The Manager will work with internal strategy, analytics, media planning, and activation teams to ensure audience and account-level insights are used in marketing and media decisions. This role requires a good understanding of audience segmentation, account-based marketing methodologies, data analysis, and how to use platforms including ABM and intent data tools to build audiences, with a focus on helping to drive business growth for the client.

Responsibilities

• Audience Strategy & Insights:

• Support the development of audience strategies that align with the client's marketing goals, including building ideal customer profiles (ICPs) for ABM campaigns that define firmographic, technographic, and behavioral attributes of high-value accounts to maximize engagement and conversion rates.

• Research and monitor market trends, competitive intelligence, and emerging intent data sources to inform audience targeting and ABM strategy recommendations.

• Help to identify and analyze innovative approaches to audience targeting and segmentation using the latest data and trends.

• Contribute to the creation of presentations that communicate audience insights to the team and clients.

• Data Analysis & Audience Building:

• Analyze audience data from diverse sources, including market research, client sales data, CRM records, and third-party intent signals, to find key trends and opportunities that inform the creation and ongoing optimization of target account lists (TALs) to prioritize across media and ABM campaigns.

• Build and implement audience segments within various platforms (DMPs, DSPs, social media platforms, ABM platforms such as Demandbase) demonstrating deep understanding of data used and how it delivers against media and account-based objectives.

• Measure and analyze how audience segments and TALs are performing against key performance indicators, providing insights and recommendations for improvement.

• Data Stewardship & Integration:

• Support the onboarding and integration of data into the Omni platform, working closely with the team.

• Help to identify opportunities to use first- and third-party data to improve ability to deliver against client goals, enhance account prioritization, and increase media engagement.

• Collaboration & Communication:

• Work with internal strategy, media planning, and growth analytics teams to ensure audience insights understood and applied across campaign planning and execution.

• Partner with the audience science team to use advanced modeling techniques for deeper audience understanding.

• Work with media partners, ABM technology vendors, and data providers to implement audience and account-based targeting solutions.

• Communicate audience insights, performance and recommendations to the team clearly and concisely.

• Client Support & Growth:

• Support the development of client points of view (POVs) on audience-related topics by providing data and insights.

• Participate in client meetings, providing audience insights and recommendations.

• Stay up-to-date on the latest trends and best practices in digital media, audience strategy, ABM methodologies, and data analytics.

• Contribute to the development of new agency products and services related to audience analytics and insights.

Required Skills & Experience

• 4+ years of experience in audience strategy, data analytics, account-based marketing, B2B marketing, or a similar role.

• Strong understanding of audience segmentation, targeting, and activation techniques including B2B firmographic and technographic attributes, account scoring, and ABM intent signals.

• Experience developing ICPs and building, maintaining, and optimizing target account lists based on intent data, engagement signals, and business objectives.

• Experience working with ABM tools, i.e., ZoomInfo, Demandbase, 6sense, and/or other account-based lead generation partners and platforms.

• Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).

• Familiarity with data analysis and visualization tools (e.g., Excel).

• Effective communication and interpersonal skills.

• Strong analytical and problem-solving skills.

• Ability to work well in a team environment.

Desired Skills & Experience

• Bachelor's degree in marketing, business, or a related field.

• Experience working with financial services and technology software brands.

• Knowledge of advanced analytics, including predictive account scoring or propensity modeling.

• Experience with SQL or other data querying languages.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Salary Range
$90,000—$105,000 USD