Manager, Agile Marketing

Requisition ID: 241111

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

The Manager, Agile Marketing leads agile squads designed to deliver go to market plans in an efficient and customer friendly manner. Responsible for supporting continuous optimization (in an agile methodology) of Marketing operations in order to provide a superior customer experience, increase revenue, decrease speed to market and gain operational efficiencies for the Bank. The Scrum Master acts as a true change agent and as a champion of the Agile methodology, partnering with other Agile project teams to share best practices and help mature the organization’s agility.

Is this role right for you? In this role, you will be involved in:

Lead the Canadian Banking Squad structure for Marketing to facilitate improved speed to market, strong resource planning and excellent customer experiences.

Establish Key Performance Indicators (KPI’s) and/or other metrics to describe the improvements and work with process owners, in order to ensure the impact of change is effectively measured and sustained

Provide executive updates on squad efficiencies including programs in market, speed to market and resource allocation

Maintain backlog and ensure prioritization aligns with pod goals

Track deliverables, blockers and dependencies across teams; maintain velocity

Surface risks and coordinate with governance for resolution

Responsible for ensuring campaign flow-to-work, cadence adherence, and QA

As Agile Manager, you will ensure the team enacts the agile principles, values and framework

Provide support to teams using servant style leadership

Coach the development team and help lead and ensure the “agile mindset” is fully adopted and understood

Instill core agile values of focus, commitment, respect, openness and courage into the team’s ground rules through leading by example

Assess and coach the team to higher levels of performance, tracking acceleration metrics

Encourage an environment where open communication and collaborative problem solving can pave the way for faster removal of any impediments and where the impact of mistakes can be minimized through early detection, making them into learning opportunities

Provides leadership and fosters an inclusive work environment

Facilitating a culture of open and honest communication by actively participating and contributing to standups, spring planning, working sessions, and retros, encouraging the generation of new ideas and approaches and actively sharing the knowledge and experience to enhance the development of all team members

Acts as a champion of the Agile methodology; partners with other Agile project teams to share findings and best practices to help mature the organization’s agility

Dimensions

Working partners: Marketing Planning, Product, Paid Media Specialists, Compliance, Legal, Tech Partners, Data/Analytics, Creative Teams, etc

Expected to work independently and must act on his/her own initiative in solving problems and making decisions as related to the requirements of the job.

Relationship builder and key role in championing a new way of working

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

Post-secondary degree in business, marketing or another related field

3+ years experience in marketing, campaign management and agile ways of working

Scrum Master Certification (CSM) is an asset

Understanding of marketing or product development flows

Experience working in Jira, Workfront or other similar agile tools

Thorough understanding of scrum / agile principles and values in a marketing context

Excellent oral and written communication skills and proven ability to influence management and teams

Derives satisfaction from mentoring and coaching teams to help them continually improve their working methods and outputs

Has the ability to liaise within teams and across the organization, working consultatively and influencing change

Act as a role model, fostering team collaboration, and creative thinking that leads to increased productivity and greater customer satisfaction

Ability to compile, analyze, and understand large data sets, developing and communicating relevant insights

Ability to think critically and use a data-driven approach to make decisions / influence outcomes

Ability to take calculated risks supported by clear rationale (e.g. industry trends, competitive research, and positive cost benefit analysis)

Strong leadership and interpersonal skills that facilitate a positive and effective team environment at all levels of the organization

Working Conditions

Work in a standard office-based environment (6 days per month); non-standard hours are a common occurrence.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.