Manager, Affiliate Marketing

Manager, Affiliate Marketing

Job Description:

We are hiring a Manager, Affiliate Marketing to join our Growth Marketing team. In this role, you will support the Strategy and Operations of the Affiliate Marketing programs for HelloFresh, Factor, Green Chef, and Everyplate. Your goal will be to manage & optimize existing relationships as well as recruit and develop new partners that will drive high-quality traffic that accelerates profitable revenue growth. You will also develop & execute efficient communication with partners & stakeholders as well as managing account operations.

You will ...

• Work closely with the GM Teams, assisting in management of all partnerships to successfully drive profitable growth for the HelloFresh group (multiple brands).

• Ensure Affiliate Operational effectiveness. You are responsible for operational processes running smoothly and efficiently while coordinating with multiple stakeholders and partners.

• Support and manage the day-to-day operations of multiple active partners including managing content & messaging updates, deployment of creative assets and tracking links, etc. while ensuring program details are accurate and up to date

• Use a Data Driven approach to account management, closely monitoring brand and partner performance using various internal and external dashboards. Analyze data to find opportunities, trends and escalate any potential red flags. Track campaign and channel performance, identify key campaign learnings and quantifiable business opportunities to improve existing campaigns

• Identify, recruit and activate new publishers who can provide additional reach. Optimize existing relationships to drive high-quality traffic that accelerates revenue growth

• Develop relationships with current and new affiliate partners at the appropriate level via email and on calls. Act as key point of contact with external partners and vendors, establishing and maintaining these relationships on behalf of HelloFresh

• Responds to affiliates' inquiries, troubleshoots issues and engages affiliates with the goal to activate or optimize relationships.

You are...

• Eager to learn and grow your marketing expertise

• Organized – Organizational skills, project management skills and ability to multi-task in a fast paced environment are the foundation of everything you do.

• Creative— Challenge conventional methods and open to new ideas.

• Driven for Results— Push projects to completion with a sense of urgency.

• Data Driven - Are comfortable analyzing large chunks of data and use them in decision making

• Strong Communicator - Can communicate complex ideas in simple clear ways both in writing and verbally

At a minimum, you have...

• Bachelor’s degree in Business, Marketing, or a related field.

• 4 - 6 years of experience in e-commerce, online / performance marketing / affiliate marketing or partnership management

• Excellent communication skills with a sharp attention to detail and organization

• Proficiency in the Microsoft Office Suite, Google platforms

• Experience working in affiliate marketing platforms preferred (ex: impact, Commission Junction).

• Experience with marketing analytics tools (Tableau) and knowledge of key marketing metrics (ex: CAC, CLV, PPC, CPA, and CPM, etc.)

• A team player and eager to be part of a rapidly growing company in a competitive vertical

You’ll get…

You’ll get…

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.

• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!

• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.

• Family Benefits - A parental leave top-up program for expectant parents.

• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.

• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!

• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.

• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team
Toronto, ON Pay Range
$100,000—$110,000 USD