Loyalty & CRM Marketing Coordinator

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Are you a data-driven marketer who loves turning insights into action? Ready to shape the future of customer engagement across a global hospitality portfolio?

Minor Hotels is seeking a Loyalty & CRM Marketing Coordinator to play a key role in driving the success of our global Minor Discovery loyalty program. Reporting to the Director of Loyalty & CRM Marketing, this role is perfect for a commercially minded marketer who thrives on collaboration, campaign execution, and delivering measurable impact.

Key Responsibilities

Loyalty Program Support & CRM Excellence

• Support the execution and delivery of the Minor Discovery loyalty program across our hotel portfolio
• Act as a key contact for loyalty enquiries, coordinating with internal teams and external partners
• Assist with reporting and communication of hotel loyalty performance to stakeholders
• Support CRM processes across the member lifecycle, from acquisition to engagement and retention
• Analyse engagement and performance data to deliver actionable insights
• Contribute to projects focused on improving data quality, loyalty processes, and member management

CRM Marketing & Campaign Support

• Assist in the build and delivery of loyalty campaigns, including eDM development and deployment
• Review and quality-check campaign content to ensure brand consistency and accuracy
• Collaborate closely with global CRM and Loyalty teams on campaign planning and execution

You’re detail-oriented, proactive, and comfortable working with data, systems, and multiple stakeholders. You enjoy working autonomously while staying closely connected to a broader global team.

What you’ll bring:

• Experience in CRM, email marketing, or loyalty programs (hotel or hospitality experience highly regarded)
• Exposure to Salesforce Marketing Cloud (preferred)
• Strong attention to detail with a data-centric mindset
• Confidence working with technical systems and engagement data
• Ability to manage multiple priorities and deliver results independently
• Strong communication skills and a collaborative approach

Nice to have:

• SQL, HTML and/or AMPScript experience
• Excel and/or Power BI exposure

Why This Role Is Exciting

• Be part of a globally recognised hospitality group with a growing international loyalty ecosystem
• Work directly on a global loyalty program with real commercial impact
• Collaborate with cross-functional teams across marketing, operations and global stakeholders
• Gain exposure to sophisticated CRM systems and lifecycle marketing strategies
• Contribute to strategic projects that enhance data quality and member experience

This is an opportunity for someone who enjoys both the analytical and creative sides of CRM, someone who can interpret engagement data just as confidently as they can support the delivery of a campaign.

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Generous Leave: Parental and birthday leave.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.