Low code engineer - Salesforce marketing

• Design, build, and deploy marketing automation solutions using Salesforce Marketing Cloud Account Engagement to support email campaigns and lead management workflows.

• Design, build, and deploy email journeys using Salesforce Marketing Cloud Account Engagement (Pardot), including creating and maintaining reusable email templates and modular components with HTML and CSS proficiency, working with copywriters/campaign owners, conducting test sends, and managing email deployment workflows within the marketing automation platform;

• Create responsive landing pages for marketing campaigns and events using HTML, CSS, and JavaScript;

• Develop automated workflows and form handlers for lead capture, and segmentation management, ensuring seamless integration with EDB website and other platforms;

• Work closely with marketing teams and stakeholders to understand business requirements and translate them into technical specifications for marketing automation platforms;

• Conduct thorough testing of newly solutioned automation workflows to ensure they meet functional and non-functional requirements of business cases;

• Maintain comprehensive documentation for developed marketing automation solutions, including user guides, technical specifications, and support materials;

• Collaborate with cross-functional teams, including marketing, IT, and external vendors, to ensure seamless integration and optimal performance of marketing technology solutions.

Requirements:
• 3+ years of experience in application development, with a focus on marketing automation platforms or low-code/no-code solutions;

• Proven experience in developing and deploying marketing automation solutions;

• Knowledge of web technologies (HTML, CSS, JavaScript) with specific focus on email template development, landing page creation, and responsive design;

• Familiarity with APIs and integrations with other enterprise systems, particularly CRM platforms like Salesforce;

• Salesforce Marketing Cloud Account Engagement (Pardot) certification or similar marketing automation platform certifications;

• Hands-on configuration experience in administration setup and managing low-code product and features, including but not limited to rules engine, workflow, processes logics, data validations screen flows and page layouts with products such as Salesforce, Dynamics 365 etc.

• Experience with email deliverability best practices and troubleshooting;

• Knowledge of marketing database management, contact segmentation, and data hygiene practices;

• Understanding of international data privacy regulations (e.g. GDPR).