LinkedIn Ads Specialist

Pavago

Kenya Remote permanent

Posted: May 1, 2026

Job Description

LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)

About the Role

We’re hiring a LinkedIn Ads Specialist to manage and optimize high-performing LinkedIn advertising campaigns across multiple client accounts.

You’ll oversee campaign strategy, execution, optimization, and reporting for a portfolio of 10–15 clients — with a clear focus on driving leads, improving CPL, and maximizing ROI.

If you’re experienced in LinkedIn Campaign Manager, B2B lead generation, and performance optimization, this role is for you.

Responsibilities

Campaign Strategy & Execution

• Plan, build, and manage LinkedIn Ads campaigns across multiple client accounts
• Conduct audience research and targeting strategy development
• Test and optimize ad creatives, formats, and messaging
• Align campaigns with client goals, budgets, and KPIs

Performance Monitoring & Optimization

• Monitor campaigns daily and make data-driven optimizations
• Adjust bids, budgets, targeting, and creatives to improve performance
• Analyze campaign data to identify trends and opportunities
• Continuously improve CPL, ROAS, and lead quality

Reporting & Analytics

• Prepare weekly and monthly performance reports
• Provide clear insights, recommendations, and next steps
• Track key metrics:
• Lead volume and quality
• Cost per lead (CPL)
• Return on ad spend (ROAS)

Client Collaboration & Communication

• Work closely with clients to understand objectives and expectations
• Provide strategic recommendations to improve campaign results
• Communicate performance updates in a clear and professional manner

Continuous Improvement

• Stay updated on LinkedIn Ads features, tools, and best practices
• Test new strategies, formats, and targeting approaches
• Suggest improvements to enhance overall campaign performance

Requirements

• Proven experience managing LinkedIn Ads campaigns
• Strong proficiency with LinkedIn Campaign Manager
• Experience managing multiple accounts or clients simultaneously
• Strong analytical skills with the ability to turn data into insights
• Excellent communication and presentation skills
• High attention to detail and organizational skills
• Comfortable working remote during EST hours

Nice to Have

• 2+ years of experience in digital advertising (LinkedIn Ads preferred)
• Experience with other platforms (Google Ads, Meta Ads, etc.)
• Experience in client-facing roles
• Bachelor’s degree in Marketing, Business, or related field (preferred)

Tools & Tech

• LinkedIn Campaign Manager
• Analytics and reporting tools
• Paid media platforms (as applicable)

Why Join

• Manage and scale LinkedIn Ads campaigns across multiple clients
• Work in a performance-driven, data-focused environment
• Direct impact on lead generation and client growth
• Opportunity to deepen expertise in B2B paid social advertising
• Fully remote role with strong ownership and autonomy

What Success Looks Like

• Consistent growth in lead volume and quality
• Improved CPL and ROAS across campaigns
• High client satisfaction and retention
• Timely delivery of reports and campaign updates
• Continuous performance improvements across accounts

Apply Now

If you’re a LinkedIn Ads Specialist who can execute, optimize, and scale high-performing campaigns, we’d love to hear from you.

Apply now and drive measurable results across multiple client accounts.

#LI-AG1

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.