Link Building Specialist

WHO WE ARE 🌍

Manychat is the world’s leading Chat Marketing platform. We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

We’re proud to be an official Meta Business Partner and backed by world-class investors like Bessemer Venture Partners.

With a diverse team spread across three continents, we’re building the product used and loved by more than 1.5 million users worldwide.

WHO WE’RE LOOKING FOR 🌟

Our SEO efforts are expanding globally, and we’re looking for a Link Building Specialist who’s ready to roll up their sleeves and make things happen. You’ll take on hands-on link-building initiatives that help our blog and product pages reach new audiences around the world.

This role sits within the SEO team and reports directly to the Global Head of SEO, collaborating closely with our PR Manager, Editorial Director, and Technical SEO Specialist. You’ll secure high-quality backlinks through guest post outreach, link exchanges, “Top 10” list placements, and broken link reclamation — supporting our broader digital PR and content goals across multiple markets.

If you’re into link building, love personalizing your outreach, and understand how links impact SEO and GEO performance, this role is for you.

WHAT YOU’LL DO 🚀

• Execute link-building campaigns focused on guest post outreach, link exchanges, and broken link recovery.

• Identify and secure placements in “Top 10 product” lists, resource pages, and editorial roundups.

• Build and maintain outreach lists, contact databases, and relationships with publishers, bloggers, and website owners.

• Personalize every outreach message to maximize response rates and placement success.

• Track outreach performance, backlink quality, and campaign success using tools like Ahrefs, BuzzStream, and Pitchbox.

• Collaborate with the PR Manager on higher-tier link opportunities to complement ongoing digital PR efforts.

• Partner with the Editorial and Technical SEO teams to ensure new and updated content is optimized for link acquisition.

• Continuously monitor link health and assist in reclaiming lost or broken backlinks.

• Stay on top of industry trends, algorithm updates, and new outreach strategies that can improve link acquisition.

TO SHINE IN THIS ROLE 💥

You’ll need:

• 2+ years of hands-on link-building experience.

• Proven success in guest post outreach, link exchanges, and relationship-based link acquisition.

• Strong understanding of SEO fundamentals and how backlinks influence visibility and GEO rankings.

• Experience using tools like Ahrefs, BuzzStream, and Pitchbox (or similar).

• Excellent communication and personalization skills in outreach.

• A data-driven mindset — you’re comfortable tracking KPIs like referring domains, DA/DR growth, and backlink velocity.

• The ability to stay organized across multiple campaigns and markets.

It would be great if you have:

• Experience in SaaS, B2B, or brand-facing outreach.

• Familiarity with digital PR and content promotion tactics.

• A creative approach to link-building that balances scale with authenticity.

WHY YOU’LL LIKE IT HERE 🤩

• From Day One, you’ll feel part of a team who values openness and collaboration — and genuinely cares.

• Your actions shape what’s next, building the future of conversational marketing on a global scale.

• From continuous learning to exciting new projects, we make sure you have what you need to succeed.

• You’ll have the freedom to create, experiment, and bring your ideas to life, because we know you’ve got this.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

• 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.

• 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.

• 🪴 Hybrid work and generous leave options to prioritize your work-life balance.

• 🍽️ In-office perks, including free meals and snacks.

• 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

With my application, I accept the Manychat Privacy Policy.