Lifestyle Lead

NewGen is a social-first creative and creator agency standing at the forefront of culture, creators, and community. On a mission to challenge outdated advertising methodologies and present a new way of doing things, we exist to revolutionise social connections — making advertising more relevant, engaging, fun, and effective.

Built on deep community expertise, NewGen understands how modern consumers interact, share, and make decisions in the digital age. We connect brands with the right creators and audiences in ways that feel authentic, not forced — because today's most powerful advertising doesn't look like advertising at all.

At the heart of NewGen is our talent representation practice — built on the belief that creators deserve more than just deals; they deserve a partner genuinely invested in their growth, their voice, and their legacy. We champion creators who are genuinely themselves, supporting every aspect of their career — from brand partnerships and deal negotiation to creative strategy and beyond.

The Role

We’re seeking a dynamic and experienced Lifestyle Lead to shape the next phase of our Lifestyle division. This is a high-impact role where you’ll define strategy, elevate our approach to talent, and play a central part in identifying, attracting, and securing standout creators for the NewGen Talent roster.

The ideal candidate will have a proven track record in managing high-profile lifestyle talent and a deep understanding of the creator economy. Your expertise will encompass talent acquisition, brand partnership negotiations, creative strategy, agency-wide pitches, and the day-to-day management of creators. A personable approach, strong technical skills, and a passion for cultivating impactful creator-brand relationships are essential to excelling in this role.

A commitment to fostering meaningful relationships, driving mutual value for creators and brands, and elevating the creator experience will be at the heart of your contributions.

The Responsibilities

Leading our Lifestyle strategy, overseeing department budgets,and managing or hiring a dynamic team.

Building and nurturing meaningful relationships with talent, brands, and industry stakeholders.

Strategically expanding the lifestyle roster by identifying and acquiring top-tier talent.

Overseeing the delivery of exceptional management services that drive value for both creators and brands.

Elevating the creator experience by fostering collaboration, innovation, and growth opportunities.

Provide tailored career guidance and growth strategies for each creator, aligned with their personal brand and goals.

Work cross-functionally with the agency, sales, influencer and accounts teams to deliver seamless campaigns and initiatives.

Monitor the success of partnerships and campaigns, leveraging data to provide actionable feedback to both creators and brands.

Represent the agency and its creators at industry events, networking opportunities, and panels to build the agency’s reputation.

Collaborate with marketing to build a best-in-class brand proposition for our lifestyle roster.

Stay ahead of industry trends to proactively attract high-demand talent.

Requirements 

Minimum 5+ years of experience in talent management, influencer marketing, or related fields within the creator economy.

Exceptional communication and interpersonal skills, with the ability to build strong relationships with talent, brands, and stakeholders.

Proven track record of managing high-profile talent and securing impactful brand partnerships.

Proven ability to lead teams, manage high-profile creators, and oversee complex projects.

Ability to identify trends and adapt strategies to capitalise on opportunities in the influencer space.

Expertise in negotiating contracts and securing win-win deals for creators and brands.

Excellent organisational and project management skills, capable of handling multiple priorities in a fast-paced environment.

Deep understanding of platforms like TikTok, YouTube, Instagram, and Twitch, including algorithms, audience behaviour, and trends.

Strong team player who can work across departments to drive results.

Benefits 

28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation).

Additional birthday day off

Christmas closure period

Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)

Access to Aviva Healthcare for private medical insurance

Enhanced Maternity & Paternity policy and enhanced policies for same sex and non-binary couples

Enhanced compassionate leave so you can genuinely take the time you need

Flexible working hours - earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life

AI Budget - £30 a month to spend on AI to support your role.

Company summer and winter social gatherings and away days

Community days - we give you time off to go support a cause you believe in!