Lifecycle Marketing & Systems Manager - 40478987541

Activate Talent

Mexico Remote permanent

Posted: July 21, 2025

Job Description

Job Title: Lifecycle Marketing & Systems Manager

Job Type: Full-time / Remote

Work Hours: PST

Job Overview:

We’re helping our client find a highly experienced Lifecycle Marketing & Systems Manager to lead and optimize their sophisticated email and CRM ecosystem. This is not a typical email marketing role, you will work at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack that powers complex lifecycle journeys across global markets.

In this role, you will own and evolve the entire lifecycle marketing system, ensuring scalability, efficiency, and a seamless customer experience while contributing to the company’s growth and retention goals.

Responsibilities:

• Own, audit, and evolve our full lifecycle marketing system – including transactional, triggered, and behavioral campaigns.
• Complete a 2-week audit with documented flow maps, pain points, and a roadmap for improvement.
• Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals.
• Manage and streamline a complex martech ecosystem (ESPs, CDPs, customer support tools, analytics platforms, checkout systems).
• Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flow and missed opportunities, ensuring increased system clarity and reduced redundancies.
• Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms.
• Evaluate and optimize vendor partnerships and platform usage for best-in-class deliverability, scalability, and customer experience
• Design and execute testing roadmaps for flows and segmentation strategies in collaboration with data and growth teams.
• Translate UX/business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness.
• Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities.
• Ensure lifecycle strategies are fully aligned across departments and platforms, with an accountability structure implemented.

Requirements:
• 7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms.
• Proven experience with Klaviyo
• Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.)
• Strong technical fluency – you understand customer data, event tracking, integrations, and how various tools interconnect.
• Background in UX/UI, Business Analysis, or Systems Design is highly preferred.
• Excellent communication and documentation skills; able to align technical realities with strategic business objectives.
• Experience working in international/multi-market environments and navigating varying compliance/regulatory needs.

Nice-to-Have:

• Experience with legacy system audits and modernization
• Familiarity with other lifecycle platforms like Braze, Iterable, or Salesforce Marketing Cloud
• Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.