Lifecycle Marketing Specialist

About frank green

frank green isn’t a person, it’s a philosophy. We’re frank about living green.

Our purpose is to stop single-use plastics. So we create beautifully designed, functional and innovative products that fit seamlessly into your life – products you love to use and reuse, over and over again. Because we want to give people around the world the power and desire to make easy, sustainable change.

Your New Role

You’ll own the end-to-end lifecycle of our customers across CRM channels (Email & SMS), with a clear focus on driving retention, engagement, and long-term value. This is a hands-on role where strategy and execution go together. You’ll plan and deliver campaigns across multiple global markets, while also building and optimising automated journeys that respond to real customer behaviour.

You’ll shape how we communicate with our customers at every stage, from first purchase through to repeat behaviour and advocacy. Alongside this, you’ll support the rollout and ongoing management of our global loyalty program, helping define how we reward and retain our most engaged customers. Working cross-functionally, you’ll ensure CRM is not just a support channel, but a key driver of revenue and customer experience.

What You’ll Be Doing

• Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
• Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
• Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
• Continuously improve performance through testing and iteration
• Develop and maintain customer segments using behavioural and RFM data
• Support broader marketing channels with audience insights and targeting
• Support the rollout of our global loyalty program
• Manage day-to-day operations including points, tiers, and rewards
• Identify opportunities to improve participation and engagement
• Analyse performance and provide clear, actionable insights to the wider team

What Success Looks Like

• Increased retention rates and stronger repeat purchase behaviour across key markets
• Growth in active loyalty members, with clear engagement in points earning and redemption
• CRM channels contributing a growing share of total revenue
• Improved performance across key metrics including open rates, CTR, conversion, and ROI
• Reduction in customer churn through targeted and timely re-engagement strategies
• Clear, data-backed insights that influence broader marketing and growth decisions

About You

• 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
• Hands-on experience with platforms like Klaviyo, Yotpo, or similar
• Strong analytical capability with the ability to turn data into action
• Sharp copywriting skills and a strong eye for brand and design
• Highly organised, detail-oriented, and customer-obsessed
• Comfortable working across multiple markets and moving at pace

The Perks

• A culture of smart, engaged, values driven people, where everybody's voice matters.
• Staff discount on a range of frank green products.
• Celebration birthday day off as paid leave.
• Supportive leadership and structured onboarding
• Plenty of opportunities to grow.
• Fun and inclusive staff events and celebrations.

Our Culture

At frank green, we believe diversity makes us better.

Our team is creative, pragmatic, and driven by the mindset that "anything is possible." We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way.

Next Steps

Hit apply and tell us why you’d love to be part of the frank green team.

We aim to respond to all applicants via phone or email within 5 business days of receiving your application. We can’t wait to meet you.