Lifecycle Marketing Manager

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

Position Overview:

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that drive customer adoption, expansion, and retention across Apollo’s install base. You’ll use product, usage, and billing signals to segment customers, launch targeted campaigns across email and in-app channels, and improve early-lifecycle activation and long-term value. You’ll run experiments, analyze performance, and partner closely with Sales, CS, Product, and Marketing Ops to align campaigns with GTM priorities. With strong data skills and an AI-first workflow, you’ll continuously optimize journeys, maintain clean lifecycle infrastructure, and identify new opportunities to grow seat and credit utilization within existing accounts.

Responsibilities :

1. Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal.

2. Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly.

3. Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion.

4. Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention.

5. Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership.

6. Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions.

7. AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution.

8. Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own.

9. Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals.

Requirements:

Must‑Have Experience

• 3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model.

• Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred).

• Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows).

• Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action.

• Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results.

• Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs.

• Clear, concise written communication skills, especially for email and in‑product messaging.

Must‑Have Behaviors / Competencies

• Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes.

• Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems; can break them into actionable steps and identify the right solution with limited guidance.

• Customer & Business Focus: Balances customer experience with business goals (expansion, utilization, retention) when designing journeys.

• Growth Mindset: Actively seeks feedback, iterates quickly, and embraces experimentation and learning.

• Collaboration & Communication: Skilled at working with cross‑functional partners, engaging in productive debate, and aligning on timelines and priorities.

• AI Fluency: Curious and proactive about using AI tools to work faster and smarter, not just harder.

Nice‑to‑Have Experience

• Experience specifically driving seat expansion, multi‑team rollouts, or cross‑department adoption within existing accounts.

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, internal dashboards) and/or basic SQL or BI tools.

• Experience contributing to modular design systems for email or in‑product messaging.

• Prior involvement in building churn‑prevention or save programs.

The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.

Annual Pay Range
$128,000—$160,000 USD

We are AI Native

Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.

Why You’ll Love Working at Apollo

At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.

We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.

Learn more here!