Lifecycle Marketing Manager

Who is Credible?

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance.

We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible.

We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity.

About the Role:

Credible is seeking a data-driven, results-oriented Lifecycle Marketing Manager to join our Lifecycle Marketing team. Lifecycle marketing plays a critical role in driving user engagement, conversion, and revenue across our core verticals (Student Loans, Personal Loans) and ancillary products (e.g., credit cards, high-yield savings, HELOC, insurance), with strong executive visibility and measurable impact on company performance. You’ll help drive campaign strategy and execution, focusing primarily on email to engage users and move them through the funnel.

This is a full-time, individual contributor role reporting into Lifecycle Marketing leadership.

The ideal candidate thrives in a fast-paced environment, loves working with data, and enjoys cross-functional collaboration to build impactful campaigns. This role offers the opportunity to influence lifecycle strategy and performance across multiple high-impact initiatives.

You will:

• Drive the planning, execution, optimization, and reporting of lifecycle email campaigns

• Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns.

• Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance.

• Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices.

• Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA.

• Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders.

• Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases.

• Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing.

• Research lifecycle strategies and competitor tactics to identify areas for innovation.

• Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve.

Requirements:

• 5–9 years of experience in lifecycle or email marketing in a B2C environment.

• Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud [preferred], Braze, Iterable, or comparable tools) and working with large databases.

• Experience modifying basic HTML and using dynamic content.

• Strong understanding of segmentation, dynamic content, and email personalization strategies.

• Analytical mindset with the ability to interpret campaign performance and apply insights.

• Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability.

• Excellent written and verbal communication skills; strong cross-functional collaborator.

• Highly detail-oriented and organized; able to manage multiple projects simultaneously.

• Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience.

Nice to have:

• Experience with financial products such as loans or insurance, or working in a FinTech or startup environment.

• Familiarity with tools like Looker or Tableau for data visualization.

• Basic understanding of SQL.

• Exposure to multi-product or multi-vertical lifecycle strategy.

• A creative mindset with a test-and-learn approach.

Credible is open to hiring candidates in the following locations: California, Florida, Georgia, Illinois, Kansas, Kentucky, Maine, Massachusetts, Michigan, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington

Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

View more details about Credible Benefits

For high cost of labor markets such as but not limited to New York City and San Francisco:
$111,600—$129,600 USD

For all other US locations:
$93,000—$108,000 USD

Why work at Credible?

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.