Lifecycle Marketing Manager

Build the full lifecycle—from acquisition and qualification through onboarding, adoption, expansion, and renewal. You’ll ship multi-step nurtures, real-time chat playbooks, in-product prompts, and webinar programs; apply AI to target, personalize, and optimize; and partner with Sales, CS, Product, and RevOps to turn signals into pipeline and revenue.

What you’ll do

• Map & orchestrate journeys: Translate lead and customer journeys (lead → MQL/SQL/SAO/PQL → customer → expansion/renewal) into automated programs with clear entry/exit criteria and success metrics.

• Execute high-impact programs across channels:

• Acquisition & qualification: top/mid-funnel nurtures, content tracks by persona/vertical, intent-based chat, form/route logic, and meeting acceleration.

• In-product messaging: onboarding checklists, feature tours, usage nudges, and PQL prompts tied to product events.

• Webinars/virtual events: topics, promotion, hosting, and follow-ups aligned to stage and persona.

• Automation handoffs: task and alert routing to Sales/SDRs/CS; sync audiences to paid channels where useful.

• Put AI to work: Predictive scoring/propensity, audience discovery, content variants, send-time optimization, anomaly detection—always with QA/guardrails and human-in-the-loop review.

• Measure & optimize: Define channel/stage KPIs; build dashboards; run A/B and holdout tests; publish monthly readouts with clear “stop/scale” guidance.

• Partner cross-functionally: Align definitions, SLAs, and routing with RevOps; instrument key product events with Product; co-own success metrics with Sales and CS.

What success looks like (6–12 months)

• Higher lead-to-SAO and meeting rate from intent-based nurtures and chat.

• Faster time-to-first-value and higher onboarding completion/activation for new customers.

• Increased feature adoption, PQL-to-pipeline, and measurable expansion ARR contribution.

• Improved NRR/GRR and reduced churn risk signals through targeted lifecycle programs.

• Trusted, self-serve reporting and a documented experimentation roadmap.

What you bring

• 5–7 years in lifecycle/CRM or product-led growth for B2B SaaS (mid-market/enterprise a plus).

• Proven operator: you’ve personally built multi-step nurtures, in-app experiences, chat playbooks, and webinars end to end.

• Comfort with AI-assisted workflows (scoring, propensity, content generation) and strong QA/guardrails.

• Data-literate: segmentation, cohorting, test design, funnel math; clear communicator of insight-to-action.

• Excellent copy and UX instincts; fast, detail-oriented executor.

• Working knowledge of compliance and deliverability (CAN-SPAM, CASL, CCPA/GDPR).

Tools you may use here

Marketing automation/CRM: HubSpot, Salesforce • Product & data: Pendo/Appcues, Segment/CDP, basic SQL • Conversational & ABM: Qualified/Intercom/Drift, LinkedIn/Google Ads • Attribution/AI: native AI in the above tools, scoring/propensity platforms • Webinars: Zoom Webinars/ON24 • Analytics/BI: HubSpot/SFDC reports, Looker/Tableau.
(Exact stack experience is great but not required.)

This is a hybrid position for candidates currently located in Raleigh, North Carolina, United States.

What we offer:

• Generous equity grant, become an owner in our company!

• Macbook computer provided

• A comprehensive benefits package

• Flexible PTO and hybrid work schedules

• Work from home stipend

• Hubs in Los Angeles, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days

• Company events like BBQs and team-building activities, both in-person and virtual

• Fast-paced, collaborative, and dynamic work environment

• Opportunities for growth and career advancement

• Chance to work with cutting-edge technology and innovative solutions

• The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers

About BuildOps

Join BuildOps, the largest commercial trade platform in the country, as we transform the multi-billion dollar commercial contracting industry!

We’re not just talking incremental improvements—we’re talking a full-scale revolution, empowering the hardworking heroes who build and maintain the infrastructure that keeps our world running. See why contractors choose Buildops here.

This is your chance to be part of a rocketship. We’re fresh off a $1 billion valuation and a $127M Series C funding round (part of over $275M raised to date) led by industry-leading investors like Meritech Capital, BOND, and SE Ventures, backed by Schneider Electric (Reuters, TechCrunch, LA Business Journal) . Our latest investors join our team of industry heavyweights like Next47, former Twitter CEO Dick Costolo, former Salesforce President Gavin Patterson, and Boost Mobile CEO Stephen Stokols. Their investment is fueling our aggressive growth and our commitment to equipping contractors with AI-driven tools to conquer chaos, boost efficiency, skyrocket profitability, and ultimately, deliver exceptional service.

At BuildOps, we’re changing the game and doing the best work of our careers. You’ll be a key player in a company that’s truly making a difference for the backbone of our economy. If you’re ready to tackle big challenges, work with a passionate team, and build something extraordinary, BuildOps is the place for you. 🚀