Lifecycle Marketing Manager

Berry Law is seeking a Lifecycle Marketing Manager to activate and monetize a 100k+ contact database through disciplined lifecycle strategy, precision email execution, and automated nurture programs. 

This role owns the client-for-life lifecycle ecosystem, operating primarily in Lead Docket today while helping support and shape an ongoing transition to HubSpot. The focus is on driving lifetime value, cross-practice referrals, and long-term engagement through intelligent segmentation and automation. 

What You’ll Do 

Orchestrate lifecycle strategy across prospects, active clients, and alumni 

Build and manage segmented email campaigns and automated nurture tracks in Lead Docket 

Support and help operationalize the firm’s transition from Lead Docket to HubSpot 

Align lifecycle programs with intake data, referral signals, and case status 

Deploy precision email offensives that drive cross-practice referrals and re-engagement 

Optimize performance through testing, timing, and message refinement 

Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities 

What We’re Looking For 

5+ years of lifecycle, CRM, or retention marketing experience 

Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration 

Advanced skill in email marketing systems and methodologies 

Proven success managing large databases and automated nurture programs 

Strong analytical mindset with experience measuring engagement, conversion, and lifetime value 

Contractor mindset: execution-focused, accountable, and comfortable operating independently 

Why Berry Law 

Berry Law is a veteran-led firm with national reach and a mission-driven culture. This role offers meaningful ownership, clear outcomes, and the opportunity to help modernize lifecycle marketing at scale. 

Cultural Alignment 

Berry Law is a mission-driven, veteran-led firm built on trust. Lifecycle marketing here is not about volume—it’s about stewardship. 

The ideal candidate understands that every message represents the firm’s credibility and long-term relationship with the people it serves. 

Be a Part of a Winning Team:

Recognized by Inc. Magazine's 5000 fastest-growing companies for six consecutive years, Law Firm 500 for five years in a row, Inc.'s 2023 Best in Business for Veteran Support, Department of Labor Hire Vets award, and the Secretary of Defense Pro-Patria award.

2023 Military Times Best for Vets: Employers List

Comprehensive health insurance (medical, dental, vision)

401(k) retirement plan with employer matching

Generous paid time off (PTO) and paid holidays

Berry Law is an equal opportunity employer.