Lifecycle Marketing Manager

Smartly is looking for a performance-driven Lifecycle Marketing Manager to join our Growth Marketing team in London. In this role, you will own the lifecycle roadmap end-to-end - designing, building, and optimizing prospect and customer journeys that drive measurable impact across the funnel. Reporting to the Director of Marketing Operations, you will translate revenue goals into structured lifecycle programs, running a high-velocity test-and-learn agenda with deep expertise in email marketing and Marketo, and keen eye on data to inform decisions. You will operate at the intersection of growth strategy, operational excellence, and performance marketing - partnering closely with Sales, Events, Brand, Paid Media, and external agencies.

As a Lifecycle Marketing Manager, you will:

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Own and design Smartly’s end-to-end email marketing and nurture calendar, building and optimising high-performing programs that increase engagement, improve open rates, and materially lift click-to-open rate (CTOR) and downstream conversion metrics across the lifecycle.

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Drive lifecycle performance from lead to opportunity, building scalable programs that increase conversion to opportunity.

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Lead a structured experimentation roadmap with clear hypotheses, testing emails.

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Manage the external offshore agency to execute campaigns at scale with strong QA and performance oversight.

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Own execution of select integrated cross functional campaigns, by setting clear goals and partnering cross functionally to execute on programs.

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Measure lifecycle and campaign performance using dashboards and custom reports to guide prioritization and clearly communicate results.

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Build and optimise smart lists, engagement programs, trigger campaigns, tokens, and templates in Marketo.

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Ensure accurate tracking, attribution, and data flow between Marketo and Salesforce.

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Develop dashboards and reporting frameworks to diagnose funnel gaps and guide prioritisation.

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Share insights with leadership and continuously refine lifecycle strategy based on data.

We are looking for you if you have:

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5+ years of lifecycle or retention marketing experience within B2B environments.

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At least 2 years of hands-on experience with Marketo and Salesforce.

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Proven experience running lifecycle or customer marketing programs that drive measurable growth.

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Strong analytical skills and comfort working in a fast-paced, agile environment.

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Experience collaborating cross-functionally and managing agencies or offshore partners.

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Curiosity around AI and marketing technology, with the ability to apply emerging tools to improve lifecycle efficiency.

Smartly is committed to being the best place for growth-minded individuals to thrive. Join us to build scalable lifecycle programs that directly impact revenue and long-term customer value.

What we offer you:

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Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.

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Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.

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Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.

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Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.

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Hybrid Workplace: We work in a hybrid model, balancing office and remote work, with the option to work abroad for up to 30 days.

Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook!

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.

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