Lifecycle Marketing Manager

About Dashlane

Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally.

We're looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.

About the role:

Dashlane is seeking a strategic and technically savvy Manager of Lifecycle Marketing to drive high-impact demand generation and lifecycle campaigns that accelerate pipeline, revenue, and customer growth, while helping evolve our growth engine for the next era of AI-enabled marketing.

This role sits at the intersection of campaign strategy, execution, and performance optimization. With a strong focus on B2B acquisition, you’ll also design programs that guide users through the lifecycle journey from first touch through expansion and retention.

Reporting to the Senior Manager of Lifecycle Marketing, you will own the strategy and execution of multi-channel lifecycle programs that drive measurable business impact. You’ll combine campaign expertise with technical fluency, leveraging AI, automation, and data-driven experimentation to continuously improve performance.

This is a Manager-level individual contributor role on the Growth Marketing team.

At Dashlane you will:

• Develop integrated lifecycle strategies that drive B2B pipeline growth, customer engagement, expansion, and retention. Own campaign roadmaps aligned to quarterly revenue and pipeline goals.

• Own end-to-end campaign execution across CRM channels (email, chatbot, in-app, etc…). Develop AI-enhanced messaging, build programs within our CRM platforms, oversee QA and launch, and drive ongoing optimization.

• Own campaign tagging, measurement, and cross-system reporting to ensure clear attribution and visibility into pipeline contribution, conversion performance, and revenue impact.

• Leverage AI across campaign strategy and execution, optimizing prompt frameworks, building rulesets that guide automated responses, and helping evaluate and implement new AI-powered tools. Continuously experiment with emerging capabilities to improve personalization, scalability, and overall campaign effectiveness.

• Partner closely with Revenue Operations, Demand Generation, Analytics, Product Marketing, Creative, Sales, and Legal to align strategy, execution, and performance goals. Influence stakeholders through data-driven insights, clarity, and strong communication.

What we're looking for:

• 4–6 years of experience in lifecycle, growth, or demand generation marketing within B2B SaaS or tech.

• Proven success building and executing multi-touch campaigns that drive measurable pipeline and revenue impact.

• Hands-on experience with major marketing automation or CRM platforms (Marketo, Braze, HubSpot, Salesforce, Adobe, etc.), including segmentation and nurture program development.

• Strong grasp of marketing data, tagging frameworks, and funnel performance.

• A collaborative operator who thrives in cross-functional environments and takes ownership from strategy through execution.

What Dashlane offers you:

• Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption

• Mental health services through Spring Health and well-being days

• Mentorship program - select your mentor from our internal pool and continue your learning path!

• Comprehensive health coverage, including dependents

• Unlimited PTO

• Betterment 401(k) retirement plan

• Paid holidays and sick leave

• Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year

• Weekly lunch in the office and monthly happy hour

• Team buildings & seasonal social events and many more

Salary Range:

The base salary range for this position is $128,000.00-$148,000.00.

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane.

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.

Location-Specific Information:

You will be based in New York or in Boston, with English as your working language. At Dashlane, we embrace a hybrid culture that combines the best of both worlds: the creativity and energy of in-person collaboration with the flexibility of remote work. Our model is designed to strengthen team connections, while supporting individual productivity and work-life balance. To maximize collaboration, we come together in the office on Mondays, Tuesdays, and Thursdays, while Wednesdays and Fridays offer more flexibility for focused work.

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.

Your interview experience:

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.