Lifecycle Marketing Lead

Lifecycle Marketing Lead

TL;DR
We’re looking for a deeply technical, highly innovative Lifecycle Marketing Lead to reinvent how consumer lifecycle marketing drives growth at Lovable. You’ll own messaging across email, push and emerging CRM channels, and be driving forward what’s possible with AI-driven personalisation. This is a high-impact role shaping how millions of users experience Lovable every day.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.

We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.

What we’re looking for

• 8+ years of experience in lifecycle/CRM marketing, growth, or a closely related discipline, with ownership over large-scale user messaging systems.

• Strong technical depth in CRM: experience designing complex lifecycle systems across email, push, in-product and other programmatic channels.

• Expertise in experimentation and optimisation, including lift testing, holdouts, causal inference and understanding marginal impact at the user and system level.

• Proven experience building adaptive, rules-based or algorithmic decisioning systems for messaging, prioritisation, timing and frequency.

• Strong analytical skills, including SQL proficiency, comfort working directly with large datasets, and the ability to reason about noisy, real-world experiments.

• Experience partnering closely with data science, engineering and product to ship sophisticated lifecycle capabilities.

• Hands-on experience applying AI and automation to content generation, personalisation, segmentation or decision-making within CRM.

• High product intuition and user empathy — able to balance optimisation with long-term trust and experience.

• Comfort operating in ambiguity and designing systems that evolve over time rather than relying on static journeys.

• Proven experience using vibe coding to improve your effectiveness at work

What you’ll be doing

• Own the consumer lifecycle marketing strategy end-to-end, spanning onboarding, activation, engagement, retention, resurrection and monetisation.

• Design and evolve intelligent CRM systems that dynamically decide who to message, when, where and with what content, based on user behaviour and context.

• Build robust experimentation frameworks to measure the true incremental impact of lifecycle messaging and avoid over-attribution.

• Partner with data and engineering to develop decisioning, prioritisation and optimisation logic that scales across millions of users.

• Lead the use of AI-driven content generation and personalisation, ensuring messages are both scalable and high quality.

• Continuously analyse performance using SQL, BI tools and experimentation results to identify high-leverage opportunities.

• Work closely with product teams to ensure lifecycle messaging feels native, timely and valuable.

• Set best practices for frequency management, fatigue prevention and long-term user trust.

• Stay at the cutting edge of lifecycle, experimentation and AI, and translate new ideas into production systems.

What success looks like

• Lifecycle marketing becomes a measurable growth lever, with clear, causal impact on activation, retention and revenue.

• CRM evolves from static journeys into a dynamic, adaptive system that improves with data over time.

• Users experience Lovable as remarkably relevant and well-timed, not noisy or generic.

• The team has strong confidence in what lifecycle is actually contributing, not just surface-level metrics.

About your application

• Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join

• We treat all candidates equally - if you’re interested please apply through our careers portal