Lifecycle Marketing Lead

Polymarket

New York, NY, United States Remote permanent

Posted: January 6, 2026

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Quick Summary

Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com

Required Skills

Retention Strategy Email Marketing Push Notifications In-App Messaging SMS Campaigns Lifecycle Programs Onboarding Activation Re-engagement Win-back UX Testing Retention Levers

Job Description

About Polymarket

Polymarket is the world’s largest prediction market. It’s half "put your money where your mouth is," half search engine for the future. We're growing fast – both in terms of volume (>$20B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

What You’ll Do

• Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com

• Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency

• Design lifecycle programs across onboarding, activation, re-engagement, and win-back

• Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)

• Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action

• Run fast, data-driven experiments to increase engagement around key events, markets, and moments

• Weekly reporting to both product and growth

What We’re Looking For

• 3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app

• Experience owning retention across web + mobile

• Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation

• Clear communicator who can move quickly in a high-velocity, event-driven product

• Bonus: experience with trading, OSBs, crypto, or real-time marketplaces

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