LIfecycle Marketing Lead

About Graphite

Graphite is defining the future of code review and how high quality software is built.

We believe great craft emerges through collaboration. That principle drives everything we build, and the way we work.

If you’re excited about this next era of software development, there’s no better moment to do the most impactful work of your career.

The Role

We’re looking for a Lifecycle Marketing Manager to own and evolve our end-to-end customer journey—from first touch to long-term advocacy. You’ll design, execute, and optimize lifecycle programs that drive activation, product adoption, expansion, and retention across a highly technical audience.

This role is ideal for someone who thrives in ambiguity, enjoys building systems from the ground up, and is comfortable operating at the intersection of product, growth, and data—especially in a post-acquisition environment.

What You’ll Do

• Design and manage lifecycle programs across key stages: onboarding, activation, engagement, expansion, and retention

• Map and continuously refine user journeys across email, in-product messaging, and other owned channels

• Ensure lifecycle experiences align with both startup agility and parent-company standards post-acquisition

• Partner closely with Product and Developer Relations to improve time-to-value for new users

• Build onboarding and education programs tailored to developers and technical buyers

• Use behavioral and product usage data to trigger timely, relevant messaging

• Develop campaigns that drive feature adoption, account expansion, and reduced churn

• Support PLG and sales-assisted motions where applicable

• Collaborate with Sales, Customer Success, and RevOps to align lifecycle efforts with revenue goals

• Own lifecycle performance metrics (activation, retention, engagement, LTV)

• Run experiments to test messaging, sequencing, and channel effectiveness

• Translate insights into scalable, repeatable programs

• Help integrate lifecycle tooling, data, and processes with the acquiring company

• Balance maintaining a strong developer-centric voice with evolving brand guidelines

• Identify opportunities to leverage the parent company’s reach, data, and infrastructure

Who You Are

• Experienced marketer: 5–7+ years in lifecycle, growth, or retention marketing, ideally in B2B SaaS or developer tools

• Technical and data-savvy: Hands-on with lifecycle platforms (Braze, Iterable, Customer.io, HubSpot, Marketo) and comfortable with product data, segmentation, and behavioral triggers

• Developer-focused communicator: Excellent written skills with an authentic voice that resonates with technical audiences

• Builder and experimenter: You thrive in ambiguity, love creating structure from scratch, and have a bias toward testing and iteration

• Scrappy and resourceful: Comfortable doing more with less, rolling up your sleeves, and owning the full process from strategy to execution

• Collaborative and adaptable: Low-ego partner who navigates change well, especially in post-acquisition environments

What We Need

• PLG expertise: Deep understanding of product-led growth and technical buyer journeys

• Speed and execution: Ability to ship fast, learn quickly, and iterate rather than perfect upfront

• Cross-functional partnership: Strong collaboration with Product, Engineering, Sales, Data, and Customer Success teams

• Analytical rigor: Comfort with experimentation, performance metrics, and translating insights into scalable programs.

Nice to Have

• Experience through an acquisition or major company transition

• Familiarity with SQL, Amplitude, Mixpanel, or similar analytics tools

• Experience supporting multi-product or platform ecosystems

Why Join Us

• Own a critical growth lever during a pivotal company moment

• Influence strategy, not just execution

• Work on products used by passionate developers worldwide

• Competitive compensation, equity (where applicable), and benefits