Lifecycle Marketing Analyst

Payjoy

Mexico City Hybrid permanent

Posted: December 3, 2025

Job Description

The Lifecycle Marketing Analyst is responsible to implement and execute lifecycle campaigns within our CRM focused on the credit line and card business.

Responsibilities:
• Implement lifecycle campaigns for acquisition, retention, and engagement.
• Implement messages and creatives in our CRM, in partnership with brand teams.
• Implement rapid testing to determine optimal campaigns to drive business goals.
• Implement A/B testing for campaigns, including analysis of results and performance.
• Orchestrate and optimize campaign flows within the CRM platform, including establishing relevant events and triggers.

Qualifications:
• Bachelor's degree or studying in a field related to data analysis.
• 2+ years of experience running effective campaigns in a start up or high growth environment.
• Experience diagnosing non performing campaigns and strategising rapidly to course correct and test alternate campaigns (messaging, format, channel, cohorts), designing content and campaigns that drive business outcomes and whatsapp, in-app push and messaging channels.
• Knowledge of large-scale bespoke application or Content Analytical mindset, experience with A/B testing, some familiarly with SQL and G-suite.

Benefits:
• 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
• Life insurance.
• Phone finance, Headphone, home office equipment and wellnes perks.
• 30 days of Christmas bonus
• 20 days paid Vacation
• 50% Vacation premium
• 13% Saving funds
• $2,000 MXN monthly grocery coupons
• $2,000 MXN monthly restaurant coupons
• $2,000 USD annual Co-working Travel perk
• $2,000 USD annual Professional Development perk

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