Lifecycle Content & Strategy Lead

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Team mission

We are seeking an experienced, hands-on Lead, Lifecycle Content & Strategy to own and elevate our lifecycle marketing efforts across the customer journey. This is a strategic and operational role for a leader who excels at crafting compelling content, building personalized journeys, and driving engagement through storytelling and data-driven segmentation.

You will be responsible for defining and executing the lifecycle content strategy, developing tailored onboarding and retention flows, and ensuring our messaging resonates across all customer segments. You’ll work closely with product marketing, creative, and cross-functional teams to deliver a cohesive brand experience, while owning the vision and results of lifecycle programs.

Your mission

• Own and define the lifecycle content strategy: Lead the vision and execution of messaging frameworks, audience segmentation, and journey mapping across all touchpoints.

• Develop segmentation and personalization: Build and optimize personalized journeys for key cohorts, leveraging insights and data.

• Create and refine lifecycle flows: Design onboarding, engagement, and retention programs that tell a compelling brand story and drive measurable results.

• Cross-functional collaboration: Partner with product marketing, creative, and CRM teams to deliver integrated content and campaigns.

• Content calendar and campaign planning: Oversee the lifecycle content calendar and ensure timely, relevant, and impactful campaigns.

• Analyze and optimize: Use customer feedback and journey analytics to continuously refine messaging, content, and segmentation strategies.

Your toolkit

• 8+ years of experience in lifecycle, CRM, or content strategy roles

• Deep expertise in customer segmentation, journey mapping, and messaging frameworks

• Strong storytelling skills: able to craft compelling narratives that drive engagement

• Hands-on operator: comfortable developing content, building journeys, and optimizing flows

• Proven experience collaborating with product marketing, creative, and CRM teams

• Strong analytical skills: able to interpret customer data and journey analytics to optimize strategy

• Experience with Braze and other marketing automation and CRM platforms.

• Preferably: experience in the marketplace, SaaS, or high-growth consumer businesses.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development

• Work from anywhere in the world for 30 days per year

• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.

• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events

• Monthly transportation and fitness budget

• Discounts for you, your friends, and family on GetYourGuide activities

• Language reimbursement program

• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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