Licensing Executive

For almost 50 years, Williams has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.

Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

We are looking for a driven and commercially minded Licensing Executive to join our growing M&L division. Reporting to the Senior Licensing Lead, you will be responsible for developing and managing a portfolio of licensed product programs that bring the Williams F1 brand to fans around the world. This is a high-impact role at the intersection of sport, brand, and consumer products.

• License Management: Manage day-to-day relationships with existing licensees across apparel, accessories, collectibles, gaming, and lifestyle categories, ensuring contractual compliance, quality standards, and commercial targets are met.
• Business Development: Identify, prospect, and onboard new licensing partners globally, with a focus on growing brand presence in key markets including the UK, Europe, the Americas, and Asia-Pacific.
• Contract & Legal Coordination: Support the negotiation and execution of licensing agreements in partnership with the legal team, ensuring terms protect the team's brand and deliver strong commercial returns.
• Royalty & Reporting: Monitor licensee royalty submissions, maintain accurate records, and produce regular performance reports for senior stakeholders.
• Product Approval: Oversee the product approval process, working with licensees and the brand team to ensure all licensed products meet Atlassian Williams F1 Team's quality and brand guidelines.
• Market Intelligence: Track consumer trends, competitor licensing activity, and emerging categories to identify new commercial opportunities.
• Event Activation: Support licensee activations at race weekends, fan festivals, and retail events, maximising brand visibility and partner ROI.
• Cross-functional Collaboration: Work closely with the Marketing, Partnerships, and Retail teams to align licensing activity with broader commercial and communications strategies.

Essential

• 2–4 years' experience in brand licensing, consumer products, or sports and entertainment commercial roles
• Strong understanding of licensing deal structures, royalty models, and contract fundamentals
• Proven ability to manage multiple commercial relationships simultaneously, delivering results under pressure
• Excellent communication and negotiation skills, with confidence engaging stakeholders at all levels
• Highly organised, detail-oriented, and comfortable taking a data-driven approach to decision-making

Desirable

• Experience within Formula 1, motorsport, or a broader sports or entertainment organisation
• An existing network within the licensed consumer products industry
• Familiarity with brand approval workflows and product development processes
• Experience working with international licensees across multiple territories

We believe great people deserve great rewards. That's why we offer a competitive benefits package featuring generous holidays, exciting staff events, and a range of car schemes;  plus a competitive salary and performance-related bonus.

Based in the heart of London, you'll work from our modern, collaborative office, with regular travel to our Grove, Oxfordshire headquarters. The role also offers the unique opportunity to attend race weekends and travel internationally across the F1 calendar.

Join a fast-paced, future-thinking team that’s driving innovation and pushing past engineering boundaries

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.