Lead Strategist, CRM & Loyalty

Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.

Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.

Bounteous is seeking a Lead Strategist, Loyalty & CRM to own and drive strategic outcomes across complex client engagements. In this role, you will operate as a trusted advisor and day-to-day strategic lead guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement. You bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results.

The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle.

Information Security Responsibilities:
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role and Responsibilities:
Engagement Leadership & Strategy

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Lead complex loyalty and CRM engagements end-to-end: own outcomes, drive progress, and operate with minor senior-level supervision

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Facilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action plan

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Serve as the trusted advisor and primary strategic partner to client teams building credibility through expertise, consistency, and results

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Develop and manage engagement roadmaps aligned to client goals, proactively identifying risks and trade-offs to maximize value

Program Design & Performance

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Design and refine loyalty strategies from initial concept through deployment and ongoing optimization

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Leverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategy

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Define and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standards

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Apply an insight-driven approach, partnering closely with analytics teams to explore data, surface opportunities, and translate findings into actionable strategies

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Build business cases and clear articulation of value to client stakeholders

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Continuously optimize end-to-end customer experiences based on consumer insights and program performance data

MarTech & Platform Expertise

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Leverage deep knowledge of CRM platforms, marketing automation tools, and Martech ecosystems to make strategic recommendations grounded in platform capabilities and feasibility

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Understand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagement

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Stay ahead of emerging technologies, platform updates, and industry trends and bring forward-thinking recommendations that push programs further

Collaboration & Contribution

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Champion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clients

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Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomes

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Contribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge-sharing

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Demonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy work

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Contributes to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the team

Preferred Qualifications:
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8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagements

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Demonstrated ability to lead client engagements independently, owning outcomes and operating with minimal senior oversight

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Strong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarity

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Experience using or actively exploring AI-powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomes

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Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimization

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Insight-driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic direction

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Knowledge of CRM platforms, marketing automation tools, and Martech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibility

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Proven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clients

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Excellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teams

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Collaborative, team-first mindset with a demonstrated ability to work cross-functionally and contribute to a high-performing team culture

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Entrepreneurial spirit and comfort navigating ambiguity in a dynamic, fast-moving environment

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A genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward

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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.

For employment opportunities based in Canada:
Bounteous is an equal opportunity employer. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates.

*Must be legally eligible to work in Canada.

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