Lead, Site Merchandising

Job Summary

The Lead of Site Merchandising is a strategic, creative, and analytical leader responsible for improving the digital shopping experience. Key responsibilities include leading the strategy, execution, and performance of the iHerb.com digital storefront. This role owns how products are presented, promoted, and discovered across the site and app to maximize conversion, revenue, and customer engagement.

The Lead will be responsible for category merchandising, promotional presentation, homepage and campaign execution, and onsite optimization. This role partners closely with marketing, analytics, product, UX, and supply chain teams to ensure the right products are surfaced to the right customers at the right time.

Key Responsibilities

Performance Optimization

• Collaborate with Product and Engineering to define requirements for product metadata as we onboard a new PIM tool, including enhanced images, videos, translations and key attributes by category.

• Work with Product and Engineering to refine the algorithms and key drivers impacting product display rankings.

• Work with Product and Engineering to build and refine merchandising tools, personalization, and search improvements.

• Work closely with data science and BI to define, create and own the key metrics used to determine strategies and actions.

• Work closely with regional teams to adjust the global strategy for regional needs and create local stores as needed.

• Partner with Marketing to ensure alignment across our retail ad services.

• Partner with Supply Chain and Inventory teams to ensure product availability aligns with merchandising plans.

• Coordinate with Merchandising to support strategic brand placements and promotions.

• Partner with Finance, Pricing, Marketing, Merchandising and Operations teams to align on financial goals.

Site Merchandising Strategy

• Develop and execute the overall site merchandising strategy for iHerb.com globally across all platforms and regional

• Improve onsite product discovery, category presentation, and promotional placement to drive conversion and revenue growth.

Category & Promotional Execution

• Lead onsite campaign execution including seasonal events, product launches, and promotional activations.

• Collaborate with marketing to align onsite merchandising with paid media, email, and lifecycle campaigns.

Performance Optimization

• Build reporting with BI teams to assess and optimize key site performance metrics including conversion rate, AOV, revenue per visitor, and category growth.

• Use data and experimentation (A/B testing, personalization, and behavioral insights) to continuously improve site performance.

• Partner with analytics teams to develop dashboards and reporting for merchandising performance.

Qualifications

• Strong experience managing digital storefronts for high-traffic ecommerce platforms.

• Deep understanding of ecommerce KPIs including conversion,add-to-cart, AOV, and revenue per visitor.

• Experience building the foundations of a site merchandising function including tools, reporting and processes - with particular focus on product metadata.

• Strong analytical mindset with experience using data to drive merchandising decisions.

• Experience working cross-functionally with marketing, product, UX, and engineering teams.

• Proven ability to translate data into clear recommendations and influence cross-functional partners

• Comfortable working with ambiguity and imperfect data in a fast-moving environment

• Experience in health, wellness, supplements, or consumer packaged goods ecommerce.

• Familiarity with merchandising tools, search platforms, and personalization engines.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

• 8 - 12+ years of ecommerce merchandising experience.

• 4+ years site merchandising or ecommerce merchandising experience

Education Requirements:

Bachelor’s degree in Economics, Finance, Statistics, Engineering, or a related quantitative field (MBA or Masters a plus, not required)

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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:
$160,000—$180,000 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.