Lead Product Manager - Measurement & Attribution (m/f/d)

Intro:
About Adsquare

At Adsquare, our mission is powered by two core pillars:

• Passion — Solving complex challenges with great people, tech, and data

• Niche — Location Intelligence for Programmatic Advertising

Our core values guide everything we do:

• Drive: We turn ambition into action

• Resilience: We adapt, persevere, and grow stronger

• No BS: We value honesty, transparency, and clear communication

• Humble: We choose modesty over vanity and let results speak for themselves

• Moral Compass: We do the right thing with fairness, integrity, and respect

We look for candidates who combine technical excellence with these values.

Ideally you are:
• A Strategic Thinker: You have 5+ years of experience in Product Management, with a proven track record of defining product vision and strategy within the AdTech or MarTech space.

• An Expert in the Field: You possess deep knowledge of Attribution modeling (LTA, MTA, MMM, Incrementality studies) and Measurement standards. You understand the market dynamics and are eager to become the internal subject matter expert.

• A Leader & Mentor: You have experience coaching other Product Owners or junior PMs. You know how to provide feedback that grows expertise and fosters accountability without micromanaging.

• Commercial Minded: You don't just build features; you build businesses. You are comfortable collaborating with Finance and Commercial teams to define pricing, business models, and Go-to-Market strategies.

• Discovery Driven: You are experienced in leading data-driven research and customer interviews. You know how to validate assumptions cheaply to maximize the ROI of development.

• A Great Communicator: You can tell compelling stories to sell your vision to leadership, while also being able to break down complex initiatives for engineering teams.

• Based in Europe.

• A person who cares about the notion of collective achievements. Winning is a together-thing (this is non-negotiable for this specific position).

You feel that you don't meet all but most requirements? Apply anyway. You have the chance to develop further with us.

What you will do:
• Lead & Mentor: Act as the strategic lead for the Attribution & Measurement portfolio. You will mentor existing Product Owners, ensuring clarity of priorities and providing the guidance they need to grow.

• Define Vision & Strategy: Recommend strategies for the Attribution suite that align with the company’s 3-year picture. You will monitor market trends to create compelling pitches that drive our revenue forward.

• Drive Discovery: Lead the research phase by organizing customer interviews and competitive analysis to identify opportunities for accuracy and usability improvements.

• Manage the Portfolio: Be accountable for the overall success and quality of the Attribution & Measurement products. You will maintain a validated roadmap and make necessary trade-off decisions to protect delivery timelines.

• Collaborate Cross-Functionally: Coordinate with Engineering, Design, Partnerships, and Commercial teams. You will ensure transparency through regular updates and demos.

• Master the Go-To-Market: Work closely with Marketing and Sales to bring products to market with the right messaging, pricing, and commercial strategy.

• Measure Success: Track and analyze KPIs to measure product performance (adoption, retention, monetization) and take proactive action to improve them.

Why us?:
Why Join Adsquare?

On top of a competitive package, we offer:

• Hybrid work model and remote work from anywhere worldwide (up to 3 months per year)
• Individual yearly learning budget of €1,200
• 30 vacation days per year
• BVG ticket and Urban Sports Club membership
• Company pension scheme
• Regular team and company events
• Latest hardware and all tools you need to thrive