Lead PMM, CX

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Regional Product Marketing team's purpose is to build sustainable relationships with our customers by delivering well-designed and well-packaged products that help them solve real-world problems. We do this by truly understanding our customer and their needs. We design meaningful value propositions that inform product development and product communication. We manage go-to-market with the help of our marketing, ops, and customer support teams. We are a regional team based in Singapore, Malaysia and Indonesia. We work hand in hand with regional product management and country teams across Grab's eight markets. We focus on the areas that matter most to our customers, including consumers, drivers, merchants, agents, and partners.

Get to Know the Role

• You will be part of the Loyalty, CX & Mart PMM sub team, in charge of the core value propositions for various consumer facing platform level initiatives. In this role you will be reporting into the Head of PMM, Loyalty, CX & Mart for SEA region.
• You will learn who our customers are, what they care about, what motivates them and how we best communicate with them with right messaging and comms for our propositions.
• You will feed this insight into product development to ensure we develop world-class products that meet the needs of our consumers. You will take these products to market, ensuring they reach the right audience with the right message at the right time.

The Critical Tasks You Will Perform

The day-to-day activities:

• Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business
• Develop product marketing value proposition and messaging based on insights and data, document how our products work, what the user experience is like, what can go wrong.
• Manage go-to-market for new features and products. This includes product launch in partnership with various cross functional teams and driving product adoption among customers.
• Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption.
• Maintain close relationships with cross-functional teams, including product managers and product designers. These teams also include regional marketing teams, which focus on performance, brand, social, PR, and other areas, as well as country marketing teams, operations, and customer support. The goal of these relationships is to drive the execution of product launches, product iteration, and ongoing usage of key products.

What Essential Skills You Will Need

• Bachelor's degree from a top tier international university
• Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.
• Has a strong cross-functional leadership track record
• Technical skills in Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
• Have ~5-7 years marketing experience using broad marketing mix OR ~5 years management consulting experience

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.