Lead Generation Specialist

Confidential

Not specified contract

Posted: January 30, 2026

Job Description

We are looking for a Lead Generation Specialist to support demand generation through hands-on execution across SEO and paid acquisition channels. This role focuses on implementation, optimization, and performance tracking, working closely with marketing leadership to support pipeline growth.

This is a delivery-focused role. Clear ownership, follow-through, and measurable results matter.

KEY RESPONSIBILITIES

SEO Execution

Conduct keyword research based on assigned priorities

Implement on-page SEO improvements

Support technical SEO fixes within scope

Create SEO-focused content briefs

Track rankings, impressions, and organic performance

Paid Acquisition

Set up and manage paid search and paid social campaigns

Monitor budgets and pacing

Test ad copy and targeting variations

Coordinate with landing page and content teams

Demand Campaigns

Execute lead generation campaigns aligned with business goals

Support funnel experiments and conversion improvements

Ensure tracking and attribution are correctly set up

Reporting & Communication

Provide weekly performance updates

Share insights on what is working and what is not

Flag risks or blockers early

Maintain clear documentation of work

REQUIRED QUALIFICATIONS

Hands-on experience with SEO optimization and execution

Hands-on experience with paid acquisition platforms

Strong understanding of lead funnels and conversion tracking

Ability to work with performance data and metrics

Clear written communication skills

Strong attention to detail and follow-through

Experience: 3+ years

PREFERRED QUALIFICATIONS

Experience working in B2B or SaaS environments

Familiarity with analytics and reporting tools

Experience working with remote teams

SUCCESS IN THIS ROLE LOOKS LIKE

Consistent execution against assigned priorities

Clear visibility into lead performance and trends

Early identification of issues or blockers

Continuous improvement based on data and results

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