Lead Generation Specialist

Overview
The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing prospective
guest groups and program event attendees. This role focuses on building strong, trust-based
relationships with potential and returning customers, increasing their engagement and interest,
and ultimately converting them into contracted user groups and program participants in alignment
with the ministry and mission of Trademark Camping.

Essential Functions
1. Proactively identifies and develops viable leads from past client lists as well as new prospects
through research, outreach, and consistent follow-up.
2. Manages all aspects of lead generation, including initial contact, ongoing communication, and
qualification of new potential customers.
3. Cultivates strong, healthy relationships with group leaders and key decision-makers, consistently
reflecting and representing TM Camping’s core values.
4. Maintains comprehensive communication and relationship-building efforts with churches, schools,
and other guest groups with the purpose of engaging them in the ministry of TM Camping.
5. Effectively connects qualified potential guest groups with the appropriate Reservation Specialist of
each respective brand for bookings, site reservations, and next steps in the reservations process.

Additional Functions
1. Maintains accurate, thorough, and up-to-date records of all interactions, contact information, and
relevant details obtained through connections with potential customers for future reference and
ongoing follow-up.
2. Assists in marketing and recruiting events for the purposes of cultivating customers for retreats,
conferences, school programs, staffing, and Core Services of Trademark Camping.
3. Performs other duties as assigned by the Registration Manager and President / CEO in support of
the overall mission and operations of TM Camping.

Major Competency Areas
1. Demonstrates godly Christian character, integrity, and adaptability in all aspects of work and
interpersonal relationships.
2. Exhibits excellent people skills, including a consistently positive attitude, friendly and approachable
demeanor, and the ability to manage difficult, negative, or high-stress situations with grace,
professionalism, and emotional maturity.
3. Possesses strong communication skills, both verbal and written, with the ability to clearly,
respectfully, and persuasively convey information to diverse audiences.
4. Shows excellent organizational skills, including effective scheduling, multi-tasking, prioritizing
responsibilities, and maintaining strong attention to detail.
5. Operates as a highly motivated self-starter, demonstrating initiative, personal ownership, and a
commitment to creating an excellent experience for all guests and prospective guests.

Qualifications
1. Prior experience in Christian camping, church ministry, or a related ministry environment is
preferred.
2. Thorough working knowledge (or the ability to quickly acquire such knowledge) of Thousand Pines’
facilities, procedures, events, calendars, and rate schedules.
3. Minimum of an Associate’s Degree; additional education in Business, Marketing, Communications,
or Christian Ministry is preferred.
4. Proficient administrative and computer skills, including the use of Outlook, Word, and Excel, with a
willingness and ability to learn Salesforce, CampHub, and other relevant systems.
5. Full agreement with and commitment to the camp’s Mission, Vision, Values, Staff Handbook, and
Doctrinal Statement, and a demonstrated lifestyle consistent with these standards.
6. Valid California driver’s license.

Physical Requirements
1. Physical abilities sufficient to carry out the essential functions of the job, including leaning, bending,
stooping, reaching, pulling, pushing, squatting, lifting, carrying, holding, and moving heavy objects
as needed.
2. Ability to sit, stand, and walk for extended periods of time in a variety of indoor and outdoor
environments.
3. Ability to lift, hold, and carry a minimum of 50 pounds safely and repeatedly as required.

TM Camping Statement of Faith

The Statement Of Faith outlines the beliefs of TM Camping . All beliefs are listed and founded in God's Word, the Bible. 

Preamble

 TM Camping , in accordance with the historic Baptist tradition, hold to Believers Baptism by Immersion, Liberty of Conscience, the Separation of Church and state, and the Priesthood of the Believer. We also affirm the following distinctive which need emphasis at the present time:

I.  THE AUTHORITY OF SCRIPTURE

The Bible is the inspired, authoritative and infallible Word of God and is our sole rule of faith and practice. It is the standard by which all human conduct and creeds should be tried.

II.  THE TRINITY

There is only one true and living God who is manifested in three eternal and coequal person; Father, Son and Holy Spirit.  God possesses holiness, omnipotence, omniscience, omnipresence, love, mercy, and all other perfections.  All humankind owed to Him supreme faith and obedience.

III.  HUMANKIND

Humankind has been created in the image of God but through Adam’s fall is now sinful, lost and condemned. By deliberate choice all participate in sin which is open rebellion to God’s law. Notwithstanding the fall, all human life through creation has value and dignity.

IV.  JUSTIFICATION BY FAITH

Human beings can be forgiven of sin and justified solely through the redeeming work of Jesus Christ who died for sinners and rose again from the dead.  Only by repentance from sin and faith in Jesus Christ the Lord can acceptance with God be attained.

V.  REGENERATION

Regeneration is the work of the Holy Spirit by which the believer receives a new nature from God. Christian growth or sanctification is the continuation of the new life principle which begins in the new birth.

VI.  THE CHURCH

The church in its widest sense includes all believers of all ages. The church is manifested visibly in the local body of baptized believers who covenant together to worship, observe the ordinances, and evangelize.

VII.  HUMAN DESTINY

Jesus Christ will eventually return visibly at which time He will raise the dead and judge all people. Believers will enjoy an eternal state of blessedness in heaven while unbelievers will experience eternal separation from God in hell.

VIII.  EVANGELISM AND SOCIAL CONCERN

The church has been called to preach the gospel so that individual people can receive salvation. Also the church is to become involved in the improvement of society by advocating biblical principles which militate against poverty, racism, violence, and all forms of injustice against humankind.

IX.  HUMAN SEXUALITY

God’s design is that man and woman either be joined together in a perpetual monogamous relationship or live in a single state. Extra-marital sex, adultery and homosexuality are inconsistent with biblical teaching.

Faith History 

At TM Camping we desire to have a distinctly Christian atmosphere and influence. Though campers and attendees come from many Christian and non-Christian backgrounds, all are included in chapel services, prayer, devotions, etc. Ministry team members participate in leading campers, attendees and other staff in these and other Christian activities. In addition, no matter where one works, all staff are expected to live exemplary Christian lives before campers and staff alike. 

In applying for a ministry staff or management position, you are subscribing to a high moral, ethical and spiritual life style and give assurance that you will try to lead campers and staff, in both word and deed, to practical, real faith for themselves. Therefore, to help us better understand your beliefs and Christian experience, please answer the following questions in your own words.  

Applicant Statement 

 I certify that all information provided in order to apply for and secure work with the employer is true, complete and correct. 

I understand that any information provided by me that is found to be false, incomplete or misrepresented in any respect, will be sufficient cause to (i) cancel further consideration of this application, or (ii) immediately discharge me from  TM Camping's service, whenever it is discovered. 

I expressly authorize, without reservation, the employer, its representatives, employees or agents to contact and obtain information from all references (personal and professional), employers, public agencies, licensing authorities and educational institutions and to otherwise verify the accuracy of all information provided by me in this application, resume, or job interview. I hereby waive any and all rights and claims I may have regarding the employer, its agents, employees or representatives, for seeking, gathering, and using such information in the employment process and all other persons, corporations or organizations for furnishing such information about me. 

I understand that the employer does not unlawfully discriminate in employment and no question on this application is used for the purpose of limiting or excusing any applicant from consideration for employment on a basis prohibited by applicable local, state or federal law. 

It is my understanding that  TM Camping is an at-will employer and by understanding this is has been explained to me that if I am hired, I understand that I am free to resign at any time, with or without cause and without prior notice, and the employer reserves the same right to terminate my employment at any time, with or without cause and without prior notice, except as may be required by law. This application does not constitute an agreement or contract for employment for any specified period or definite duration. I understand that no supervisor or representative of the employer is authorized to make any assurances to the contrary and that no implied oral or written agreements contrary to the foregoing express language are valid unless they are in writing and signed by myself and the Camp’s Executive Director. 

I also understand that if I am hired, I will be required to provide proof of identity and legal authority to work in the United States and that federal immigration laws require me to complete an I-9 Form in this regard. I agree to a background check, fingerprinting and on-going drug testing.  

Thank you for applying to be a part of the TM Camping Ministry Team!

The work done here influences eternity! We are excited about how God is using our ministry to impact people and other ministries throughout the world. If you are hired, we hope that as you get to know us and experience God’s work here, you will love this ministry as much as we do! 

We seek to be a group of people who care for our guests and work as a team. It is our desire that every employee and their entire family feel part of the ministry team here at TM Camping . It is important that all employees share the mission and values of TM Camping . We hope that all our employees adopt and advance them as their own. 

Specifically, TM Camping's mission is the following: 

“ TM Camping exists to help people see, know and experience God.” 

Our values are: 

Integrity 

“Integrity is doing the right thing even when nobody is watching.” 

Safety 

We will seek to protect the safety of our guests and staff. 

Attitude 

“Character is realized not so much in words as in attitude and in actions.” 

Saying “YES!” 

We will seek to say “yes” to our guests whenever possible. 

Excellence (Exceeding our guests expectations) 

“Every job is a self-portrait of the person who did it. Autograph your work with excellence.” 

Teamwork 

“Together we can accomplish the extraordinary.” 

Initiative/Follow Through 

“What can I do to make it better?” 

Out-of-the-box Thinking 

“Can it be done better, more creatively, less expensively?” 

Fun 

“The most wasted of all days is one without laughter”- E.E. Cummings 

Cassandra Mendoza

HR Director

Trademark Camping