Lead Generation Specialist

Confidential

Burnaby, British Columbia permanent

Posted: January 30, 2026

Job Description

Role Overview

The Lead Generation Specialist owns mid-market pipeline creation and works in close partnership with Sales to ensure revenue targets are supported by consistent, high-quality demand.

The role is responsible for designing and executing demand generation programs that translate directly into sales opportunities. Performance is measured by pipeline impact and quality, not activity volume.

Responsibilities

Own pipeline creation for the mid-market segment

Design, launch, and optimize multi-channel demand generation campaigns across digital, social, email, outbound, webinars, events, and partnerships

Build and manage automated and AI-assisted outbound programs

Own the demand generation budget, including planning, forecasting, and spend allocation

Justify budget requirements and demonstrate return on investment through clear reporting and analysis

Partner closely with Account Executives on sales-led initiatives and campaign execution

Align with SDR teams to ensure outbound and market-response efforts follow defined playbooks

Track performance, optimize continuously, and report clearly on pipeline contribution and ROI

Measurement & Accountability

Success in this role is evaluated on:

Consistent creation of sales-accepted pipeline aligned with revenue goals

Lead quality and downstream conversion performance

Efficient use of budget with demonstrated ROI

Effectiveness of alignment with Sales and SDR execution

Working Environment

100% in-office role based in Vancouver

Highly collaborative, sales-aligned environment

High autonomy with clear accountability

Growth Opportunity

As the marketing function continues to scale, this role is expected to play a key part in shaping how demand generation is run. The position offers a strong foundation for expanded responsibility and future leadership within the marketing organization.

Profile

Experience running B2B lead or demand generation programs

Proven ability to own and manage a budget tied to measurable outcomes

Comfortable being accountable for pipeline and ROI

Analytical, execution-focused, and results-driven

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.