Lead Generation & Events Manager

Company Overview

ZutaCore is a leader in waterless, direct-to-chip liquid cooling solutions for AI
and high-performance computing workloads. Reporting directly to the Vice
President of Marketing & Sales Operations, the Lead Generation & Events
Manager will play a critical role in designing and executing high-impact lead
generation strategies, with a strong focus on Account-Based Marketing (ABM)
and event execution.

What'll you do?

The ideal candidate will bring proven expertise in optimizing demand
generation programs, building multi-channel campaigns, and driving high-
quality leads into the sales pipeline. In addition, this role will take ownership of
planning and executing key industry events and conferences, ensuring
ZutaCore has a strong presence across strategic marketing moments that
generate pipeline.
This position collaborates closely with Product Marketing, Marketing/Sales
Operations, and Sales to ensure alignment and measurable success across
campaigns and event initiatives.

Responsibilities

Develop and execute lead generation strategies, with a focus on ABM
targeting enterprise accounts in Financial Services, NeoClouds, AI
Factories, Telecommunications, and Research Institutions.

Identify and engage high-value accounts using data-driven approaches to
drive awareness and demand.

Build and implement multi-channel lead generation campaigns, including
email marketing, webinars, content marketing, social media, and digital
campaigns.

Manage account profiles/personas and nurture programs to improve
pipeline quality and conversion rates.

Partner with Product Marketing to craft personalized messaging and
campaigns that resonate with target accounts, ensuring alignment with
market positioning.

Work closely with Marketing Operations and Lead Qualification teams to streamline workflows, optimize lead management, and support pipeline acceleration.

Analyze campaign metrics, reporting on lead quality, conversion performance, and pipeline opportunities to refine future strategies.

Plan, manage, and execute ZutaCore’s participation in key industry events,including conferences, trade shows, and customer engagements.

Own event logistics and coordination including booth planning, vendor management, event timelines, sponsorship deliverables, and on-site execution support.

Coordinate event-related marketing assets, including messaging, collateral, presentations, demo requirements, and lead capture strategies.

Work with Sales to drive pre-event promotion, meeting scheduling, and post-event follow-up campaigns to maximize pipeline impact.

Track and report event performance metrics, including leads generated, meeting outcomes, and pipeline contribution.

Stay current on industry best practices for lead generation, ABM, and event strategy, applying innovative techniques to improve campaign performance.

Qualifications and Skills

Proven experience driving ABM and lead generation programs, ideally in
B2B technology, AI infrastructure, or data center industries.

Experience planning and executing industry events, trade shows, and customer engagements with measurable pipeline impact.

Expertise in ABM strategies, account segmentation, and multi-channel lead generation campaigns.

Proficiency with HubSpot CRM

Strong analytical skills to measure performance, interpret data, and optimize results.

Excellent communication and interpersonal skills, with the ability to collaborate effectively across internal teams.

Ability to work independently in a fast-paced, remote environment while managing multiple priorities.

Strong project management skills, with the ability to manage event timelines, budgets, and cross-functional stakeholders.

Expertise in crafting account-focused messaging and campaign content aligned with sales and marketing goals.

Why Join ZutaCore?
At ZutaCore, you’ll be part of a forward-thinking team helping define the
future of AI and high-performance computing infrastructure through
innovative, waterless liquid cooling technology. This fully remote role offers
flexibility, meaningful ownership, and the opportunity to directly influence
how cutting-edge solutions are positioned and adopted across some of the
world’s most demanding compute environments.