Lead Field Marketing & Events Manager

About Snorkel

At Snorkel, we believe meaningful AI doesn’t start with the model, it starts with the data.

We’re on a mission to help enterprises transform expert knowledge into specialized AI at scale. The AI landscape has gone through incredible changes between 2015, when Snorkel started as a research project in the Stanford AI Lab, to the generative AI breakthroughs of today. But one thing has remained constant: the data you use to build AI is the key to achieving differentiation, high performance, and production-ready systems. We work with some of the world’s largest organizations to empower scientists, engineers, financial experts, product creators, journalists, and more to build custom AI with their data faster than ever before. Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!

About the Team

The Marketing team at Snorkel AI powers the engine behind our brand, community, and go-to-market success. We work cross-functionally with product, sales, and customer teams to build awareness, generate demand, and create experiences that bring our mission — helping frontier labs and enterprises put AI to work with better data — to life.

About the Role

We're looking for a Lead, Field Marketing & Events to own and execute Snorkel AI's in-person and hybrid event strategy. This is a high-impact IC role for someone who thrives on building memorable, well-orchestrated experiences — from flagship conferences to intimate community meetups. You'll partner closely with sales, partnerships, research, and the broader marketing team to drive lead generation, strengthen our AI community, and amplify Snorkel's presence in the market.

This role is based in San Francisco, Bay Area.

Responsibilities

• Event Strategy & Execution: Plan, manage, and execute a full calendar of events including industry conferences, trade shows, Snorkel-hosted meetups, our annual user conference, and partner co-marketing activations.

• Field Marketing Programs: Design and run regional field programs that support pipeline generation and accelerate deals in partnership with the sales team.

• AI Community Engagement: Build and nurture Snorkel's presence in the broader AI and ML community through meetups, developer-focused events, and grassroots activations that foster genuine connection and dialogue.

• Partner Co-Marketing: Collaborate with technology and channel partners on joint events and co-branded experiences that extend reach and credibility.

• Budget & Vendor Management: Own the events budget, negotiate contracts with venues and vendors, and ensure every dollar drives measurable impact.

• Cross-Functional Coordination: Work closely with demand generation, content, product marketing, sales, and design to ensure events are tightly integrated into broader campaigns and GTM motions.

• Measurement & Optimization: Define KPIs for each event, track performance (leads, pipeline influence, engagement), and apply learnings to continuously raise the bar.

About You

You're equal parts creative producer and detail-obsessed operator. You have an intuition for what makes a field experience feel vibrant, engaging, and worth showing up to — and the organizational rigor to pull it off flawlessly. You're passionate about AI and technology, energized by the pace of a high-growth startup, and motivated by building community as much as building pipeline.

Requirements

• 5–7 years of experience in field marketing, event marketing, or experiential marketing in B2B technology, SaaS, or AI/ML

• Proven track record of planning and executing events end-to-end — from large-scale conferences and trade shows to curated executive dinners and community meetups

• Experience supporting sales pipeline goals through field programs and regional activations

• Exceptional organizational skills and attention to detail, with the ability to manage multiple events and workstreams simultaneously

• Strong cross-functional collaboration skills — comfortable partnering with sales, partnerships, product, and creative teams

• A sharp eye for experience design — you care deeply about the attendee journey, from signage and swag to content and conversation flow

• Familiarity with event management platforms, CRM tools (e.g., Salesforce), and marketing automation systems

• Experience with community-building programs, developer events, or technical audiences is a strong plus

• A genuine interest in artificial intelligence and a desire to be part of a company shaping the future of enterprise AI

Salary Range
$155,000—$240,000 USD

Be Your Best at Snorkel

Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.

Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.