Lead Designer (SuperSportBet)

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays.
At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

SuperSportBet is recruiting a lead designer to join the marketing team in Cape Town. The core outcome of the role will be to establish and lead the in - house design function including the skills development of the 3 designers. The role is tasked with developing brand led concepts and managing resource to roll out the required assets.

The role acts as a brand custodian, ensuring single minded brand identity is achieved across all touch points while still delivering a quality and on time response to the brief.

Requirements:
• 4 to 6 years - experience in a lead design role
• Experience setting up a new internal team | design studio is an advantage
• Experience in art direction | concept development roles, as well as prior experience in rolling our assets
• Experience working withing categories such as iGaming | Sports betting | Tele-comms | Ecommerce | retail will be an advantage
• Demonstrated experience retaining agile behaviours while still introducing functional maturity
• A demonstrated portfolio of work that showcases range of design competency and deliveries
• Demonstrate a clearly defined design process that has been implemented in other roles
• Experience in roles working across formats and channels including digital, social media and other (print)
• Experience introducing Ai tools into design mix to improve efficiency.

Key Deliverbales

• Working in parallel with the creative agency, develop the brand’s visual identity and creative standards
• Develop an easy to use and efficient visual identity system and set up review processes to ensure single minded brand identity is achieved across touchpoints
• Ensure that all design work aligns to brand foundation& target audience profiles (new and existing)
• Lead the Concept development aligned to brief | desired outcome | Theme | Fixture
• Manage internal and external resource to roll out campaign assets across formats
• Lead the development of an efficient design system including briefing | consultation | timeline management and asset storage
• Manage traffic, priorities and tools used to deliver on time and in full
• Lead and develop designer resource
• Lead the design functions evolution into using AI tools to deliver more efficient outcomes

The Lead Designer works across:

• Digital. End frames | banners | page takeovers
• In stadium visibility: On field | Billboards
• Social media content (Always On)
• Educational | FAQ | infographic style
• ACQ campaigns
• Retention campaigns
• Direct to customer: Email templates
• VIP brand experience campaigns
• New gaming content | product launches
• Responsibility campaigns
• Website imagery. Providing images aligned to website UX
• Internal brand | staff campaigns

Formats

• Static: Single and multi - frame formats
• Moving: Video | motion

Toolkits

• Other Brand assets including infographics | icons | internal tool roll out
• Design tools: Current but not limited to
• Click Up
• AI including ChatGPT | Visual AI tools chosen
• Figma
• Canva | other design software

Measures of Success

• Alignment of outputs to brand identity| consistency | quality
• Concept delivery aligned to brief with minimal reverts required
• Delivery of requirements on time and in full
• Design system implementation and asset storage solutions
• New tools | current toll efficiency
• Direct report skills development and Employee satisfaction

How You Do It: Expectations to Fulfill the Role

SuperSportBet operates in South African and Zambia , and together with Betking in Nigeria forms part of the Kingmakers Group, a proudly African company shaping the future of Sports and iGaming entertainment in Africa. Our attitude is operational excellence in everything we do and our employee values include:

• Customer First: Build with and for our customers. Always deliver meaningful value.
• Raise the Bar: Take initiative, own outcomes, and push for better every time.
• Operate with Candor: Be open, clear, and constructive. Speak truth with kindness.
• We Build Together: Collaborate, share the load, and succeed as a team.
• No Hesitation, Never Reckless: Move boldly and responsibly. Own your risks.
• Speed & Iteration: Act fast, learn fast, improve fast. Progress beats perfection.

Benefits:
Aquí tienes todos los beneficios mejorados con un tono uniforme, profesional y consistente:

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town, candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.