Lead Copywriter | BETA Culture

At BETA Technologies, we apply our intellectual curiosity, passion for aviation, and commitment to sustainability toward a shared mission of revolutionizing electric aviation. Regardless of the position one holds, each team member brings their talent and desire to positively impact the environment and lives of others in a refreshing, vibrant, and inclusive culture.

The Lead Copywriter is responsible for creating and managing written content across BETA’s digital and print marketing channels while maintaining a consistent brand voice, tone, and style. This role works closely with cross-functional teams, subject-matter experts (SMEs), and copy editors to translate complex technical information into clear, compelling content for a wide range of audiences, including the general public, industry experts, and customers.

This is a senior role with significant ownership and influence. The Lead Copywriter will produce high-quality, often high-volume content while establishing efficient workflows for collaboration across teams. As the function grows, this role may expand to include hiring, managing, and mentoring additional copywriters.

How you’ll contribute to revolutionizing electric aviation::
• Own and steward BETA’s brand voice across the website, newsletters, blogs, campaigns, and other channels.
• Write and edit copy for web pages, email newsletters, blog posts, case studies, headlines, and microcopy.
• Balance clarity and accessibility with the technical depth required to build credibility with industry audiences.
• Establish and manage workflows to prioritize and deliver copy requests from multiple teams and stakeholders.
• Partner closely with the Web team to improve page structure, storytelling, and overall clarity.
• Collaborate on site-wide narrative strategy, including how content guides user attention and builds trust.
• Adapt tone and style based on channel, audience, and objective.
• Apply SEO and LLM-optimized best practices while keeping copy natural, engaging, and readable.
• Edit and review content in partnership with the copy editor to ensure consistency, accuracy, and alignment with legal and regulatory requirements.
• Manage tight deadlines and shifting priorities in a fast-paced environment.
• Hire, mentor, and lead additional writers as the copy function scales.

Minimum Qualifications::
• 7+ years of professional copywriting or content writing experience at a senior level.
• Experience working in technical or highly regulated environments.
• Exceptional writing and editing skills, with a demonstrated ability to define and maintain a brand voice.
• Proven experience writing strategically for diverse audiences and channels.
• Strong ability to manage multiple requests and collaborate cross-functionally.
• Excellent interpersonal and communication skills.
• Ability to work independently with minimal oversight.
• Comfortable being highly hands-on while helping shape longer-term content structure and strategy.

Above and Beyond Qualifications::
• Experience in aerospace, aviation, advanced technology, or sustainability-focused industries.
• Experience with SEO strategy and content optimization.
• Experience managing or mentoring other writers.
• Experience writing UX copy or conversion-focused web content.

Build electric airplanes with us!

BETA offers a competitive Total Compensation package designed to support you now and as you grow with us. This role includes both Restricted Stock Units and Performance Stock Units for all full-time team members, so everyone shares in our success. You’ll have access to onsite healthcare in Vermont, comprehensive medical coverage, dental and vision, short- and long-term disability, and paid parental leave. We also take care of the everyday details with daily lunch provided, and yes—flight lessons are part of the experience, along with a range of additional perks that make work here genuinely rewarding.

We encourage all driven candidates to apply, even if they do not meet every listed qualification.

We are an equal opportunity employer. Employment decisions are based on merit, competence and qualifications and will not be influenced in any manner on race, color, religion, age, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, disability, veteran or military status, genetic information, pregnancy, or any other protected characteristic under federal, state, or local law. BETA complies with all applicable federal, state and local non-discrimination laws and does not tolerate discrimination of any kind in our workplace.

Employment offers are contingent upon the successful completion of a background check. BETA Technologies participates in E-Verify.