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Lead, Beauty Brand Incubation

Nitra

New York, New York, USA Hybrid permanent

Posted: February 20, 2026

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Quick Summary

We are seeking a skilled Lead to join our team in New York, USA. The ideal candidate will have experience in healthcare industry and expertise in finance, preferably with a background in fintech. The successful candidate will be responsible for leading our team and providing strategic guidance.

Job Description

Who we are:
Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most.

Nitra offers physicians and medical clinics around the country cards, loans, accounts, payments, and expense management products they crucially need, in an all-in-one platform powered by machine learning technologies.

Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Plaid, and Goldman Sachs. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD.

Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

We're looking for:
The Lead, Beauty Brand Incubation will build and scale Nitra’s new K-Beauty private label vertical. This role will own the end-to-end development, launch and portfolio management of co-branded cosmetic products distributed through dermatology and aesthetics providers in our network.

This individual will operate as the operator of a new business vertical - responsible for supporting provider partnership development, brand strategy, product launch execution, cross-border coordination with the biggest Korean ODMs, risk management, and scaled portfolio strategy.

This is a hands-on leadership role requiring both strategic ownership and tactical execution.

Your responsibilities will include:


Build and Define the Vertical:
• Define the end-to-end operating model for launching private-label cosmetic products through dermatology and aesthetic providers
• Support designing the margin structure across Nitra, providers, and manufacturers with senior leadership: Head of Commerce and Head of GTM
• Establish guardrails for inventory exposure, capital allocation, and provider concentration risk with the relevant stakeholders in marketplace and finance


Partner with Providers to Launch Co-Brands:
• Act as a brand and commercial advisor to providers partnered to launch cosmetic and beauty products under their own name
• Translate clinical credibility into compelling consumer-facing brand narratives while supporting packaging direction, naming, and product architecture
• Develop launch playbooks and onboarding documentation


Drive Launch Execution End-To-End:
• Own each provider launch from concept to post-launch analysis and assessment
• Develop structured launch plans and timelines
• Coordinate launching KPIs and performance dashboards with dedicated GTM operations team


Manage Portfolio and Build Scalable Infrastructure for Growth:
• Evaluate provider-level profitability and identify underperforming SKUs and recommend rationalization
• Develop tiered frameworks for scaling high-performing providers while offering outward, client facing analysis to track performance
• Standardize launch kits and brand frameworks while developing templated packaging and product bundles
• Evaluate future opportunities for expanded distribution models


You have: :
• 4–8 years in beauty, skincare, or CPG, with experience launching products from concept to commercialization; professional or clinic-channel exposure preferred.
• Hands-on experience with ODM/OEM partners, including formulation briefs, packaging development, MOQ planning, and production timelines (cross-border experience a plus).
• Strong commercial and financial acumen, comfortable building launch-level P&Ls, structuring margins across stakeholders, and managing inventory and capital exposure.
• Experience working directly with providers, clinics, or customers to inform product strategy and GTM execution.
• Proven zero-to-one operator, highly organized, action-oriented, and capable of independently driving complex initiatives.
• Excellent communication and cross-functional leadership skills.


We offer::
• Equity - Everyone at Nitra is an owner. When the company wins, you win
• Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra
• Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
• Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
• Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.


The base salary range for this full-time position is $110k - $150k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits.

Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.

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