Lead Account Executive

Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description: 

Manage a portfolio of key national media clients that include cable networks, syndicators and producers.  Understanding their changing business needs and delivering tailored solutions. Owning the commercial relationship across these clients, including renewals, upsell and client management. 

• Candidate must show a track record of successful upselling and cross-selling existing clients

• Requires a recognized expert in audience measurement within the company

• Anticipates internal and/or external business challenges, vendor and/or regulator issues; recommends process, product or service improvements

• Ability to solve unique and complex problems that have a broad impact on Nielsen’s and the clients business.  Must demonstrate a collaborative mindset with broad internal partner groups including but not limited to: legal, product sales, product, engineering, customer support.

 

Responsibilities:

There are a few key areas of responsibility that are critical to be successful in this role: 

• Build and expand client relationships

• At the heart of the position is the relationship that you build with clients.  You will be the direct lead for senior level clients.  It is also imperative that the candidate has the ability to find and establish net-new client relationships (and specifically at the senior executive level)

• Provide top notch service to all client levels by being proactive with information and communication and highly responsive when reacting to client outreach.

• Understand the client’s position in the media ecosystem, learn their strategy for future success, and identify ways that Nielsen can help to achieve those goals.  This will include encouraging accelerated adoption of existing services as well as pitching new, strategic services and closing within a short cycle.

• Drive sales

• Find new leads by building new relationships across the client organization.

• Map the client’s strategy to Nielsen capabilities to define key partnership and revenue opportunities.  Include and co-sell with product sales partners. 

• Create a sales strategy and execute the plan.  Manage an active pipeline of opportunities.  Required to maintain an accurate and up to date pipeline within Salesforce.

• Think outside of the box - be creative in solutions and pricing.

• Negotiate and close contracts with clients for Nielsen products and services.

• Operational

• Manage project workflow from project setup, prep, briefing and follow up with all the relevant stakeholders. 

• Involvement in Account and Operations Planning to advise and influence the commercial strategy to help teams grow existing clients and build the business.

• Exceptional presentation skills; ability to distill complex data into "executive-ready" insights.

• Assist with creation of and processing of contracts and managing customer databases/Salesforce.

• Lead/Mentor

• Be a resource for the broader National Media team and Nielsen in general.

• Participate in or lead incremental initiatives to help move Nielsen National Media forward.

• Engage in employee resource groups and mentorship programs.

• Impacts the achievement of customer, operational, project or service objectives by setting the direction and allocating resources; works within division objectives

• 7+ years of experience in media research, ad sales, or account management within the National Media ecosystem.

• Bachelor’s degree or equivalent experience; advanced degree or specialized certifications preferred.

• Requires a company subject matter expert in their particular discipline

• Core Capabilities: Foundation Sales knowledge, Solutions oriented, Self Motivated, Interpersonal Skills, Customer Focus, Excellent communication skills

• Effective organizational skills providing the ability to identify priorities and meet all deadlines assigned

• Intellectual curiosity, critical thinking, problem-solving and attention to detail

• Ability to independently analyze data, draw conclusions and provide recommendations and insights

• Proficient in the Microsoft Suite of products, Salesforce, and other lead generation solutions

Travel: Willing to travel to NYC office twice per quarter. 

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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