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LATAM Commercial Display National Sales Manager

Confidential

Panama City, Panamá permanent

Posted: January 30, 2026

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Quick Summary

We are seeking a highly motivated and experienced Commercial Display Sales Manager to join our team. In this role, you will be responsible for overseeing the development and growth of the commercial display business within our company. You will work closely with cross functional teams to ensure the successful execution of product sales and strategies, and drive revenue growth in the market.

Job Description

We are seeking a highly motivated and experienced Commercial Display Sales Manager to join our team. In this role, you will be responsible for overseeing the development and growth of the commercial display business within our company. You will work closely with cross functional teams to ensure the successful execution of product sales and strategies, and drive revenue growth in the market.

Role and Responsibilities

Establish professional relationships with key personnel in assigned partner accounts including distribution partners, resellers, SIs, Pro-AVs, and NSPs.

Develop and implement strategies to gain market share within partner channels.

Identify and develop existing and new market opportunities and key strategic business relationships to maintain and grow B2B sales and following the guidelines set up by B2B U.S.

Achieve assigned sales targets and execute the go-to-market strategy, with regular tracking and reporting, while positioning the business for continued growth in future years.

Manage forecast accuracy and optimize inventory levels (channel and company).

Manage overstocks and aged inventory and prevent returns through proactive sales actions.

Lead a joint partner planning process to develop mutual performance objectives and financial targets associated with a partner relationship.

Manage potential channel conflict with other sales channels by fostering excellent communication both internally and externally.

Proactively recruit new qualifying partners/resellers.

Regularly observe and report on competitive products, pricing, and promotions.

Represent B2B at customer meetings, trade shows, exhibitions, and customer events.

Manage administrative tasks with support from internal teams.

Experience and Education:

Bachelor's degree preferred in related field.

5+ years of sales experience in digital signage sales.

Strong understanding of commercial display products and technologies (Large Format Displays, Interactive Flat Panel, dvLED and more).

Proven ability to successfully develop and own customer relationships and account management process.

Proven contract negotiation and sales experience.

Proactive and self-motivated individual with the ability to work as part of a team.

Strong communication and execution skills as well as a desire to work in a challenging fast-paced environment.

Strong analytical skills.

Ability to develop and maintain excellent working relationships with all levels of personnel, both inside and outside the company.

Ability to plan, organize, and prioritize multiple assignments and project.

Ability to review detailed product development, marketing documents, and media materials as needed.

Demonstrated competency in both oral and written communication both internal and external personnel at various levels

Requirement:

Fluent in Spanish and English (reading, writing, and speaking), with both languages used as working languages.

Additional:

Work Location: Costa del Este, Panama

Market Coverage: Responsible for markets including Colombia, Panama, Mexico, Chile, Uruguay, and Central America (such as Guatemala, Costa Rica, Puerto Rico, etc.)

Please apply with English CV

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