Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 5000000 (ie INR 20-50 LPA)

Min Experience: 2 years

Location: remote(mexico), Remote (India)

JobType: full-time

• Are you able to identify weak points within a funnel and develop tests to improve them?
• Can you successfully navigate any CRM or split testing tool after experimenting for a few hours?
• Can you independently design and execute tests, including crafting the copy, modifying the layout, and setting up the JavaScript tags?
• Do you possess a strong understanding of funnel analytics, enabling you to pinpoint where users drop off and why, rather than merely reporting that they did?
• Are you capable of launching 3-5 tests weekly across various funnels without causing issues, and interpreting the data accurately to determine a clear winner?
• Do you have experience working with ManyChat, WhatsApp, phone calls, email, and other channels as part of onboarding flows?
• Can you either set up or collaborate with ad teams to implement and optimize remarketing flows on external advertising networks?
• Are you able to quickly and precisely identify which ads are profitable by analyzing raw data from multiple sources?

Position Overview:

The Marketing Specialist for New User Onboarding & Lifecycle is dedicated to driving revenue growth and profitability across our dating, visa, and travel business units. This position mainly focuses on optimizing the entire new user journey—from the initial interaction to full activation. Additionally, the role may involve re-engaging former users and testing ad platform content for alignment and conversion effectiveness.

Requirements:
Your primary focus areas:

• Initial Onboarding Flow: Managing the user experience from the moment they provide their email or phone number.
• Landing Page Optimization: Continuously conducting A/B testing and enhancing all lead capture and remarketing landing pages to maximize conversion rates.
• First 5 Minutes: Evaluating and refining the first few pages and initial minutes of the new user interface (UI) to encourage immediate engagement and activation.
• Reboarding & Remarketing: Designing and overseeing flows to reactivate inactive users and convert leads from remarketing campaigns.

Examples of Typical Responsibilities (in no particular order):

• Landing Page & UI Optimization:
• Create and test new Call-to-Action (CTA) elements on new user landing pages.
• Perform split tests on UI components, copy, and page flows within the initial "member’s area" experience to minimize user drop-off.
• Establish and manage ongoing champion/challenger tests for remarketing landing pages aimed at winning back previous users.

• Onboarding Flow Optimization:
• Take full responsibility for the email, SMS, and push notification sequences during a new user’s first seven days.
• Map, analyze, and enhance the user journey through the initial pages of both desktop and mobile app interfaces.
• Develop and test resource guides, how-to videos, and FAQs tailored for delivery during the early onboarding period.

• Reboarding & Re-engagement:
• Design and implement "reboarding" email and SMS sequences targeting users who register but do not become active.
• Plan targeted campaigns for former users or leads in collaboration with internal teams to boost re-engagement.

• Analytics & Strategy:
• Verify all flows to ensure links, grammar, and load times provide a flawless user experience.
• Generate reports and monitor KPIs specifically related to onboarding conversion rates, user activation, and re-engagement performance.
• Test alternative offers such as different pricing models, trial memberships, and new video sales letters (VSLs) aimed at new and returning users.
• Recommend, execute, and analyze ongoing A/B split testing results across all funnel stages.