Líder De Marketing Estratégico

Metova

Guadalajara, Jalisco, Mexico Hybrid permanent

Posted: September 11, 2025

Required Skills

Job Description

Empresa especializada en soluciones tecnológicas innovadoras y personalizadas, enfocadas en mejorar la eficiencia, rentabilidad y seguridad de la información, busca integrar a su equipo un Líder de Marketing Estratégico enfocado en soluciones tecnológicas.

REQUISITOS:

• Nivel de estudios: Lic. en mercadotecnia, comunicación, administración o afines.
• Experiencia en marketing digital b2b, preferentemente en empresas de tecnología o servicios TI.
• Experiencia en integración de marketing y ventas.
• Manejo de funnel completo, estrategias de inbound marketing y generación de leads para soluciones tecnológicas.
• Inglés intermedio-avanzado (b2 o superior). DESEABLE

CONOCIMIENTOS EN:

• Plataformas de publicidad digital: Google Ads, Linkedin Ads, Meta Business.
• CRM y automatización de marketing: Hubspot, Odoo, Zoho, Salesforce o similares.
• Herramientas de diseño y contenidos: Canva, adobe, plataformas de gestión de redes sociales.
• Dominio de office.

PRINCIPALES FUNCIONES:

• Diseñar e implementar el plan anual de marketing y comunicación.
• Desarrollar estrategias de posicionamiento digital para cada unidad de valor.
• Diseñar campañas de inbound y outbound marketing para la captación de leads calificados.
• Coordinar la creación de contenidos.
• presentar informes mensuales a dirección sobre desempeño de campañas, evolución del mercado y oportunidades.

OFRECEMOS:

• Salario competitivo + bonos y comisiones.
• Prestaciones de ley.
• Modalidad Hibrida.
• Jornada de lunes a viernes; sábados con trabajo remoto.

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