Klaviyo Email (Retention) Specialist (2025)

Who we are:

Put simply, Right Hook is a growth marketing agency -- we work with eCommerce/DTC brands to drive their growth.

In 2017, we started out as a Facebook ad agency with a team of 4, and now we’re a global team of 80+ managing millions in marketing budget across multi-channel strategies: paid social (FB, Snapchat, TikTok & Pinterest), paid search + YouTube, visual creative, email marketing

Our vibe:

While we’ve grown pretty fast, at our core, we’re still a startup that’s here to enjoy doing great work with great people; and we’re hella allergic to stuffy corporate BS.

We place our people at the core of our A-Player team culture -- our team’s personal and professional growth matters a great deal to us. Cuz we know that A-Players only grow when surrounded by fellow A-Players.

Position Summary

The Klaviyo Retention Marketing Specialist will support the onboarding and ongoing management of all email and SMS clients on Klaviyo. This includes communicating with the client and reporting on account performance. This position will primarily be assisting the Retention Marketing Strategist by executing the given email and SMS strategy per client. This is a remote position and will need a person who is willing to work night hours so they can work with the US Retention team.

Primary Duties

• Work within Klaviyo to build and schedule out email & SMS campaigns and flows
• Setup Klaviyo email & SMS accounts
• Report on overall email and SMS account performance
• Write creative briefs for copywriters and graphic designers
• Manage the whole email design process. You aren't making the designs but you manage the project management.
• Assist with planning monthly content calendars
• Communicate with clients and manage sharing performance reports, email design mockups, etc.
• Collaborate with your team’s Ecom Strategist and Client Liaison when following up on tasks and projects for the client
• Have a good design eye to help with briefing designs that are on brand.

Requirements:
• Minimum 1 year of Email Marketing experience on Klaviyo
• Minimum 6 months of agency experience or working with multiple clients preferred
• Experience using Klaviyo
• Experience using a SMS platform is not required but is a plus
• Project management skills
• Good communication skills - both written and verbal
• Strong Excel or Google Sheets skills

Benefits:
• Get to work alongside some of the world’s best Facebook and Google Media Buyers, Retention Marketing Strategists and eCommerce Marketers on a daily basis. We are a super tight knit team of eCommerce Growth marketers and entrepreneurs - many of us having owned, run and exited our own ventures and/or previously worked client-side.
• Have a support team to lean on assisting with communications, copywriting, video creation and graphic design.
• The opportunity to work with some amazing established and up-and-coming brands across a range of verticals - fashion, health & fitness, jewellery and accessories, hair and beauty, swimwear etc
• Strong career progression opportunity - we’re growing quickly and not looking to slow down, so we’re looking to develop leaders in-house that can move up as we grow
• Highly stable company & great company culture
• Great flexibility in working hours and time off (with notice of course)