Key Account Manager - Food Services

About the position

📍 Location: Kuala Lumpur, Malaysia

About the role

The Key Account Manager (KAM) - Food Services is responsible for expanding Flora Food Group presence across the HORECA (Hotel, Restaurant, Café/Caterers) channel. This role focuses on driving conversions through active field sales, building and maintaining strong operator relationships, developing business opportunities, and ensuring customer satisfaction. The position requires a strong commercial mindset, market awareness, and the ability to execute sales strategies that support both short-term revenue and long-term growth.

Your Responsibilities:

• Acquire new HORECA operators and expand the customer base

• Drive sales conversions through product demos & presentations

• Manage and support operators within your assigned territory

• Build strong relationships with chefs, owners & distributors

• Monitor market trends and competitor activity

• Work closely with distributor teams and report sales performance

What you bring:

• Bachelor’s degree in business, Marketing, or related field.

• Minimum 5 years of sales experience within the FMCG industry in Malaysia. Experience managing distributors is highly preferred.

• Strong HORECA understanding & track record in customer acquisition

• Excellent communication, negotiation & presentation skills

• Analytical, independent, and customer‑focused

• Willing to travel; distributor experience is a plus

What’s next

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me email on [email protected]

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.