Key Account Manager – Food Service/Horeca (Bangkok)

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location: Bangkok, Thailand
Work Type: Hybrid/Remote
Company: Flora Food Group, Thailand
Channel: Food Servcices / HORECA (Hotels, Restaurants, Caterers)

About the Role

We’re looking for a dynamic and driven Key Account Manager – Food Service to grow our presence in the HORECA channel. You will lead product demonstrations, engage with operators, manage key accounts, and collaborate with distributors to expand business opportunities. This is an exciting opportunity for someone passionate about sales, business development, and building strong customer relationships in the foodservice industry.

Key Responsibilities

Sales & Business Development

• Drive sales by engaging directly with key operators in the HORECA channel.

• Lead product demonstrations and presentations to potential clients.

• Identify and acquire new business opportunities with restaurants, hotels, caterers, and other foodservice establishments.

• Introduce Flora FG’s product portfolio and convert leads into commercial clients.

• Collaborate with distributor sales teams to develop region-specific sales plans.

Key Account & Customer Management

• Build and maintain strong relationships with key accounts and stakeholders (e.g., chefs, restaurant owners).

• Understand customer needs and provide tailored solutions.

• Manage negotiations and contracts to create win-win outcomes.

• Act as the main point of contact for customers, ensuring satisfaction and resolving issues promptly.

Market Analysis & Insights

• Conduct market analysis to identify growth opportunities and monitor competitor activity.

• Understand customer preferences and industry trends to stay competitive.

• Provide feedback to internal teams for product and process improvements.

Reporting & Continuous Improvement

• Maintain accurate records of sales activities, customer interactions, and market intelligence.

• Generate performance reports and present insights to the management team.

• Proactively seek opportunities to improve sales processes and enhance customer satisfaction.

Customer Service & Relationship Building

• Provide excellent customer service and support, including product recommendations and menu development.

• Network with industry associations and attend events to expand business connections.

Compliance & Ethics

• Adhere to company policies, ethical standards, and legal requirements.

• Ensure compliance with regulatory guidelines and industry standards in all business activities.

What We’re Looking For

• Proven experience in foodservice sales or key account management.

• Strong understanding of the HORECA landscape in Thailand.

• Excellent communication and negotiation skills.

• Ability to work independently and collaboratively in a hybrid/remote setup.

• Passion for food, hospitality, and customer engagement.

What’s Next?

If this position sounds interesting, please hit the Apply button now and join us in shaping the future of foodservice with Flora Food Group.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.