Key Account Manager (Dry food & Fresh food)

Makro PRO

Bangkok, Bangkok, Thailand permanent

Posted: December 18, 2025

Job Description

We are looking for a commercially driven Supplier Growth & Monetization Key Account Manager to lead strategic partnerships with FMCG suppliers and expand Makro’s monetization revenue across ads, CRM, IP, in-store events, and data solutions. This role suits someone with FMCG Industry, Trade Marketing, Brand Management, or Advertising Agency background, who understands category growth levers and supplier collaboration.

Strategic & Commercial Leadership

• Lead joint business planning and revenue growth strategies with assigned FMCG suppliers
• Identify growth opportunities leveraging customer segmentation, sales trend analysis, campaign periods, and category seasonality.
• Build annual monetization plans covering:
• Digital ads (Makro PRO, push, CRM channels)
• Data-driven campaigns
• IP-integrated promotions
• In-store activations (PC events, sampling, demos)
• Supplier-funded OI programs

OI & Business Growth

• Own and deliver OI targets through monetization package sales.
• Negotiate funding structures, campaign investments, and long-term partnership deals.

Cross-functional Collaboration

• Work closely with Commercial teams to ensure alignment on category priorities and demand plans.
• Partner with CRM, Campaign, IP, and Event teams to integrate supplier activities into monthly and seasonal plans.
• Coordinate with Budget & Program Manager for accurate fund tracking and billing.

Performance Monitoring

• Track supplier sales trends, uplift from each monetization asset, and overall profitability within Makro.
• Conduct quarterly business reviews with suppliers.

Requirements:
• Bachelor’s Degree in Business, Marketing, or related field.
• 6–10 years’ experience in FMCG (Brand, Trade Marketing, Category), Retail Marketing, or Advertising Agency.
• Strong negotiation and partnership-building skills.
• Strong commercial acumen with ability to identify monetization opportunities.
• Analytical skills with proficiency in Excel/Google Sheets.
• Experience with digital media, CRM, or campaign operations preferred.
• Strong communication & stakeholder management skills.
• English proficiency.

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