Junior Shopper Marketing Manager HU

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

About the position

Location: Budapest

Hybrid model of working

Shopper Marketing Manager

Purpose of the role:

Supports the Channel & Category Development Manager and the key account team in their strategic and operational activities.
Plans, executes, and evaluates shopper activation initiatives aimed at growing category value while enhancing customer and shopper satisfaction, ultimately driving profitable growth for both Flora Food Group and our customers.

MAIN ACCOUNTABILITIES:

Execution, coordination and evaluation of trade marketing activities and projects (inl. innovation, portfolio, in-store activations, promotion, in-store communication, budgeting) with full accountability for Upfield activation plan.

• Project management based on the pre-agreed activity plan within the given budget, including:

• Promotional mechanism (incl hostess promotion, buy & win etc) development

• Alignment with KAM Managers and customers

• POS material development, production, delivery

• Flyer designs

• Follow up projects with pre and post evaluations (financial and market performance)

• Manage promo plan according to promo guidelines, monitoring flyer numbers, shares and promo prices

• Prepare analysis for market/shopper trends, assortment, visibility / shelf layout, promo efficiency, channel performance

• Supporting both KAM and CM team with up-to-date market information on the category mid and long-term trends, performance, competitors, shopper behaviour

• Manage POS materials warehousing with 3rd parties and logistics to Field force

• Keep in contact with 3rd party agency regarding fridge maintenance

• Manage POs and DOs, orders, invoices, monthly sales support

• Regular market visits

Requirements:

• College/University degree preferably in Economics

• Job experience min 1-3 years’ experience in sales or trade/brand marketing in FMCG sector

• Be a good team worker demonstrating collaboration and commitment to the organization and team members

• Strong Microsoft Excel and PowerPoint skills

• Strong analytical skills (dunnhumby and Nielsen knowledge is an advantage)

• Structured verbal and written communication

• Strong project management skills

• Fluency in English and Hungarian both verbal and written

What’s next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.