Junior Event Manager - Retail Trial & Brand Activation

Probably the least boring job you’ll ever have.

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it, and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design in new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.
Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It's refreshingly low politics and low ego. Just smart, driven people who lift each other up and make things happen. And whatever happens, it sure won't be boring.

Welcome to air up.

As a Junior Event Manager – Retail Trial & Brand Activation, you will be part of our Brand Activation team and support the planning, execution, and follow-up of events and activations where consumers can experience and try air up firsthand – especially at the point of sale and with our retail partners.

*** This role is located in Munich, Germany***
In this role, we follow a hybrid working model: time in the office each week to collaborate and connect with the team, balanced with remote days that support focused, independent work.

Your responsibilities

• Support the planning, organization, and execution of trial and sampling activations in a retail environment

• Assist in brand activation events, pop-ups, roadshows, and promotions

• Coordinate external partners such as promoters, agencies, and logistics providers

• Collaborate closely with internal teams including Marketing, Sales, and Retail

• Ensure a consistent and on-brand appearance of air up across all events

• Support briefings, timelines, material planning, and budget tracking

• Help analyze and document events (e.g. KPIs, learnings, photo documentation and internal communication of results and achievements)

• Provide on-site operational support during events and activations

This is you

• Completed degree or vocational training in Event Management, Marketing, Communications, or a comparable field

• First hands-on experience in events, promotions, or brand activation (e.g. internships, working student roles)

• Strong passion for brands, experiences, and live communication

• Hands-on mentality with strong organizational skills and reliability

• Ability to stay calm under pressure and perform at your best in fast-paced environments

• Excellent communication skills and a team-oriented mindset

• Willingness to travel occasionally and work weekends when required by events

• Very good German and English skills, good French skills are an advantage

• Confident using MS Office or Google Workspace

• Valid driver’s license (Class B)

Nice to Have

• Experience in retail or FMCG environments

• Exposure to sampling, trial, or promotion activations

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what’s in for you?

🏖 30 days of vacation

🏷 discount on our products

💰 employer-funded pension & location related insurances (may vary per country)

🏡 purpose built office in MUC

📈 personal development

🎉 regular team events

🏁 start-up spirit

🌍 workation options (availability may differ by role)

air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.