JMP_Product Marketing and Strategy（MA）

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.

 

Responsibilities:

1. Responsible for business performance of assigned product groups (including KPI tracking and follow-up).

2. Responsible for the development and implementation of regional product strategies in conjunction with the BU (Business Unit).

3. Define product line positioning (specifications and pricing) based on distribution channels.

4. Serve as the market intelligence expert for assigned products (covering customers, competitors, pricing, service, market coverage, product features and benefits, etc.).

Potential rotation opportunity: Available across various areas (including product marketing, global assignments, and rotations in other related divisions).

岗位职责：

1.负责指定产品组的业务绩效达成，开展关键绩效指标（KPI）的跟踪与跟进工作。

2.协同业务单元（BU），制定并落地实施区域产品战略。

3.基于不同分销渠道，明确产品线定位（包括产品规格与定价策略）。

4.担任指定产品的市场情报专家，全面覆盖客户、竞品、定价、服务、市场覆盖度、产品功能及价值等维度。

潜在轮岗机会： 可在多领域轮岗（涵盖产品营销、全球派驻项目及其他相关部门轮岗）。

Qualifications:

1. High engagement and strong entrepreneurship spirit.

2. Experience in new business field development and expertise in data/AI-related topics.

3. Master's degree from a top university in relevant majors; B2B2C business background is preferred.

4. Capable of undertaking independent projects or leading small teams.

任职要求：

1.工作投入度高，具备强烈的创业精神。

2.拥有新业务领域拓展经验，且精通数据及人工智能相关领域知识。

3.顶尖高校相关专业硕士学历；具备 B2B2C 商业模式从业背景者优先。

4.能够独立承担项目任务，或具备带领小型团队开展工作的能力。