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IOT Embedded Firmware Lead

Ridealso

Palo Alto, California, United States permanent

Posted: September 30, 2025

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Quick Summary

We are seeking an experienced and highly motivated Embe to lead our IOT Embedded Firmware team.

Job Description

About ALSO.

We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.

Role Summary

We are seeking an experienced and highly motivated Embedded Firmware engineer to lead a team of talented engineers in the development of cutting-edge embedded software and firmware for our next-generation products. In this critical role, you will be responsible for the entire lifecycle of an IoT connectivity module, from concept to launch, ensuring its seamless integration and robust performance.

What you will do:

• Lead and mentor a team of embedded firmware engineers, fostering a collaborative and innovative development environment.

• Drive the architectural design, development, and testing of embedded firmware for a new IoT connectivity module.

• Partner with existing embedded software, mobile, cloud connectivity, and information technology teams to ensure end-to-end system functionality.

• Collaborate closely with dedicated hardware and UX engineering teams to deliver powerful, unique, and vertically integrated user experiences.

• Oversee the entire software development lifecycle, including requirements gathering, design, coding, debugging, and validation.

• Ensure the delivery of high-quality, reliable, and performant embedded firmware within established timelines and budgets.

• Champion best practices in embedded software development, including code reviews, version control, and continuous integration.

• Stay current with emerging technologies and industry trends in embedded systems and IoT connectivity.

• Provide technical leadership and strategic direction for embedded firmware development initiatives.

• Manage project priorities, resources, and timelines effectively.

What you will bring:

• Bachelor's or Master's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related field.

• Proven experience (10+ years) in embedded software and firmware development, with a significant portion in a leadership or management role.

• 2+ years of team and people management.

• Strong expertise in the design and implementation of IoT connectivity modules (e.g., Wi-Fi, Bluetooth, cellular, LTE-M).

• Proficiency in C/C++ programming for embedded systems.

• Experience with real-time operating systems (Zephyr, freeRtos).

• Deep understanding of embedded hardware and software interfaces.

• Experience with communication protocols (e.g., I2C, SPI, UART, USB, Ethernet).

• Solid understanding of software development methodologies (Agile/Scrum preferred).

• Excellent leadership, communication, and interpersonal skills.

• Ability to work effectively in a fast-paced and dynamic environment.

• Experience with source control management systems (e.g., Git).

• Prior experience in product development from concept to launch is highly desirable.

The salary for this position ranges from $200,000 to $250,000 per year, depending on experience and qualifications.

Why ALSO.

We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.

We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces. 

Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges. 

Perks and Benefits

• Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.

• One Medical membership and dedicated insurance advocates.

• Rich fertility and family building benefits with Progyny.

• Flexible time off. 

• 401(k) match.

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