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International Sales Manager (Asia-Pacific)

InformaGroupPlc

Bangkok, , Thailand permanent

Posted: February 4, 2026

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Quick Summary

We're looking for an International Sales Manager to join our team in Bangkok, Thailand. The ideal candidate will have experience in sales and a strong track record of success in Asia-Pacific markets.

Job Description

There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

We are currently looking for a Sales Manager Asia-Pacific who manages the (hybrid) events and sponsorship Informa Markets Vitafoods Global & Food Ingredients Global portfolio, with a specific responsibility on selling the Asia-Pacific (AP) region into our Europe flagship events Fi Europe and Vitafoods Europe.

The Sales Manager is responsible for revenue generation from predominantly new and lost business customers. This role will manage Sales to all tier-level customers depending on the market and attracting new customers, with a clear prioritization on the key players for each country in the AP region. The Sales Manager is part of the core ‘Food’ sales team. This role is critical to the business, as the key to our success is retention, growth of customer relationships, and cultivating new business.

Role Accountability and Duties:

• Be a true ‘ambassador’ for the Vitafoods & Fi brands, further enhance their positioning in the AP region as the ‘must attend’ EU events
• In cooperation with Sales leadership team develop and implement a sales strategy including a.o.: Strategic partner outline (governmental, associations, universities, etc), Client level tiers and strategy, Exprom strategy, etc.
• Test and optimize sales tactics to maintain and grow our portfolio of accounts

• Collaboration with marketing to identify needs to grow leads pipeline
• Proactively target and sell to (key) clients via telephone/ email with continuous outlook to grow the relevant segment (industry and geographically) & average customer spend
• Day-2-day (tele)sales: Minimum of 3 hours of outbound telesales per day
• Visit prospective clients (at competitive events) and relevant government bodies
• Maintain & update CRM (SalesForce)
• Accurate and timely detailed sales reporting
• Play an active part in identifying sales opportunities (become familiar with existing and new competitive events & online portals to scope new lead companies)

• 5+ years of work experience in business-to-business sales ideally within the Exhibition media industry, with proven track record of prospecting and growing revenue from existing accounts.
• Ability to communicate effectively and, strong in objection handling (we have Premium products with Premium pricing, so price-objection handling skills are key)
• Fluent in English, plus ideally 1 or 2 other regional languages
• Network in the Food/ Pharma/ Nutraceuticals industry
• Ability to identify and pursue cross and up selling opportunities
• Ability to ask probing questions in order to proactively handle and respond to customer objections
• Experience managing multiple customers and maintaining high energy sales
• Energy and enthusiasm for the job
• Up to 25% travel required
• Experience with Salesforce CRM desired

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere 
• A flexible range of personal benefits to choose from, plus company funded, private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here

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