International Marketing Lead

"This role is located in Munich, Germany - We are a hybrid work environment and are in the office 3+ days/per week."

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip’s cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage’s Top Workplaces USA, and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work.”

About You:

As the International Marketing Lead, you are a strategic growth leader responsible for driving Tulip’s marketing engine across EMEA and APAC. Reporting to the Head of Revenue Marketing, you will serve as the bridge between global strategy and regional execution. You are a "builder" who excels at bringing definition and clarity to complex marketing plans, translating high-level go-to-market initiatives into actionable programs that resonate across international markets.

You are a revenue-oriented leader who partners effectively with Sales to drive net-new pipeline and expansion. You blend analytical rigor with a creative mindset, and you are excited to leverage AI to increase the speed and precision of your team's workflows. You have exceptional communication skills and the ability to lead distributed teams to deliver stellar results.

What skills do I need?

• 8+ years of B2B marketing experience, with a focus on Demand Generation, Product Marketing, or Field Marketing in SaaS.

• 3+ years of management and leadership experience, with a proven track record of coaching diverse, high-performing teams across multiple regions.

• Strategic Execution: Proven ability to bring structure to global marketing plans and adapt GTM frameworks for both EMEA and APAC theaters.

• AI Literacy: Experience using AI tools to accelerate research, content iteration, and campaign optimization.

• Multilingual Proficiency: Professionally bilingual in English and at least one other major regional language relevant to our international hubs.

• Technical Savvy: Hands-on experience with Salesforce and marketing automation platforms (SFDC/Marketo).

Key Responsibilities:

• International Strategy: Develop and own the marketing roadmap for EMEA and APAC, ensuring regional plans align with global revenue objectives and Tulip’s AI-native mission.

• Pipeline Ownership: Lead regional demand generation efforts, focusing on net-new lead acquisition, pipeline health, and account-based marketing (ABM) for the enterprise.

• Team Leadership: Hire, mentor, and lead a distributed team of marketing professionals; manage external agencies to scale localized events and digital programs.

• Cross-Functional Alignment: Partner with global marketing leads and regional Sales/Commercial leadership to define ICPs, personas, and localized messaging.

• Budget Stewardship: Manage the international marketing budget with a focus on ROI, data-driven experimentation, and transparent performance reporting.

• Global Collaboration: Work closely with the US-based Content and Creative teams to ensure regional requirements for localization and cultural nuances are integrated into the global roadmap.

• Sales Enablement: Empower international sales organizations with the tools, collateral, and localized case studies needed to increase win rates.

Key Collaborators:

• Revenue Marketing (HQ)

• EU Commercial Teams

• Product Marketing

• Ecosystem

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

GmbH Employees

• Direct impact on product and culture

• Company equity

• Competitive benefits package including commuter benefits, learning and development benefits, team events, catered lunches 3 days a week.

• Flexible work schedule and unlimited vacation policy

• Learning and Development Benefit

• Virtual company events and happy hours

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.