International Marketing Consultant (REF38266S)

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

 

Name of Employer: Domino’s Pizza Inc.

Position Title: International Marketing Consultant

Position Location:   30 Frank Lloyd Wright Dr., Ann Arbor, MI 48105

Days / Hours: Mon – Fri / 9:00 a.m. – 5:00 p.m.

 

Summary of Duties: Position is responsible for ensuring franchises located in Mexico, Spain, Guatemala, Ecuador, Chile, Peru, Honduras, Costa Rica and others have corporate direction and support for marketing programs. Consult with Spanish-speaking marketing teams on key topics such as pricing, brand positioning, product development and menu optimization, communication and media selection and allocation (digital and non-digital). Ensure increased effectiveness and consistencies of franchisee marketing programs across region by consulting on design and optimization of Spanish-language campaign, advertising and media strategy. Develop and maintain trustful business relationship with marketing teams of each region to be able to consult and influence strategies. Educate and consult markets on creating Spanish-language marketing strategies based on Brand’s way of doing marketing, retail, sales and profit focus with long-term growth in mind. Educate Spanish-speaking markets on the use of Brand Book, focusing strongly on Global Brand Positioning with intention to drive brand consistency across the world. Provide access to tools and educate Spanish-speaking markets in such tools around pricing, brand positioning, product development and menu optimization, communication and media selection and allocation (digital and non-digital). Responsible for collection, analysis and communication of best practices related to marketing calendar management and marketing creativity. Facilitate creation and sharing of global case studies and benchmarking working closely with country leadership teams in region. Facilitate gathering of Key Performance Indicators (KPIs) and documentation from master franchisees to report to team to create and feed specific tools. Ensure strong business assessment analysis for all markets to facilitate decision-making processes. Ensure holistic business solutions and tools that touch multiple departments and drive meaningful change in business. Ensure marketing solutions do not create undue stress on other business lines. Accompany marketing leaders in meaningful strategies thinking and planning, providing feedback, available tools, and learnings throughout process to ensure a seamless execution. 60% of written and oral communications are conducted in Spanish.

30% domestic and international travel required

 

Qualifications: Bachelor’s degree or equivalent in Marketing or related field of study and 5 years of progressive experience in Marketing.

 

Position requires verbal and written fluency in Spanish.

 

Applicants must have demonstrated experience with the following:

 

• 2 years of experience planning and executing marketing plans;
• professional experience within the QSR (Quick Service Restaurant) industry;
• knowledge of media vehicles (i.e. TV, Radio, Print, Outdoors, Digital) and their usage for marketing purposes;
• working with creative and media agencies on the execution of marketing campaigns;
• handling the creative and media strategy process for a QSR brand to include the development of agency or creative briefs for specific promotional windows or campaigns;
• using consumer and market research methodologies (such as health-brand trackers, pricing studies, copy and media effectiveness, and in-store tests) to influence marketing projects and strategies;
• measuring ROI (Return on Investment) for specific marketing projects and translating results into effective business/marketing strategies; and
• working with a franchisee business model and understanding the role of the franchisor, franchisee and sub-franchise.

 

Any and all experience may be gained concurrently. 

 

* Hybrid position requiring weekly onsite work Monday through Thursday in Ann Arbor office*

 

Position offered by Domino’s Pizza, Inc.

All your information will be kept confidential according to EEO guidelines.